What Are and How to Use Image Extensions (Google Ads)

image extensions google ads

Google Ads image extensions are one of the latest updates to the paid advertisement platform and bring even more possibilities when creating ad groups or adding relevant images to previously text ads. These relevant visuals have a huge potential to help your search campaigns achieve a new level of interaction and generate more metrics for … Read more

What Industries Need SEO the Most?

what industries need seo the most

Professional services will do everything they can to attract clients. And, since we are constantly online, what’s a better way than putting an ad in Google and waiting for the clients to come around? But – it’s not the most efficient way of doing it. With Pay-Per-Click ads, for example, you have to constantly renew … Read more

Learn How to Hire an SEO Expert | Key Takeaways and Tips

how to hire an seo expert

Journalists, writers, copywriters, or other content creators often believe they are SEO experts because they follow some SEO rules and strategies. However, knowing some basics does not mean having enough SEO knowledge to analyze sites and build competent SEO strategies to improve the results in SERPs (Search Engine Results Pages). Digital marketing is not so … Read more

The Best Influencer Marketing KPIs for Your Business

influencer marketing kpis

Everyone trying to develop a business in this digital world knows how hard it can be. Besides advertisement, digital marketing, and a good SEO strategy, Influencer Marketing Campaigns are another critical factor that can help you stand out compared to your competitors. To build up a successful influencer marketing campaign, you must understand exactly what … Read more

Google Ads vs. Social Media | Crucial Aspects to Keep in Mind

google ads vs social media

Advertising runs across multiple platforms on the Internet. The most popular ones and those that bring the best results regarding click-through and conversion rates are Google Ads and Social Media Ads. Still, each of these approaches has its characteristics, pros, and cons, and you can use it to reach different objectives for your business. Still, … Read more

A Comprehensive Guide to PPC Trends and Strategies

ppc trends

In the dynamic realm of digital marketing, staying abreast of the latest PPC trends is pivotal for businesses striving to maximize their online presence and drive conversions. Pay-per-click (PPC) advertising has become synonymous with the competitive landscape as businesses leverage strategic campaigns across various platforms to capture the attention of their target audience. As we … Read more