Does Page Speed Affect SEO? Avoid These Mistakes!

does page speed affect seo and what to avoid

First impressions matter. After taking care of your landing page design, it’s time to boost its loading time. Why? The importance of page speed was emphasized in 2010 and 2018 when Google announced it as a ranking factor for desktop searches and mobile searches, respectively. What is more, 53% of mobile site visitors leave the … Read more

Common SEO Mistakes to Avoid: Fix Them ASAP!

common seo mistakes to avoid

Adapting to changes is not always easy, and the work of marketers requires it at every step – starting with changes in Google algorithms and ending with customer requirements. This may cause several issues and misunderstandings that usually translate into the functioning of the business. Today, we will help you deal with one of them … Read more

Advergaming Examples – How Games can give you Sales?

advergaming examples

As numerous studies show, customers are tired of traditional advertising.  Therefore, marketers are looking for other ways to convince people to their products. Being aware of the rapid development of the gaming industry, well-known brands willingly partner with gaming companies.   How do successful brands promote their products through games? To explain this phenomenon and point … Read more

Is SEO Worth it for Small Business? We believe so

is seo worth it for small business

First-page search results receive almost 95% of web traffic. This shows how important it is to position your business in search engines skillfully.  As a business owner, your task is to cross the path of a customer who’s already looking for a place to spend their money. However, you need to make yourself noticeable first. … Read more

How to do Influencer Marketing: A Guide to Well-Planned Strategy

how to do influencer marketing

Do you ask friends for opinions before buying a particular product? Or maybe you’ve recently bought something due to friends’ recommendations?  We bet everybody does that. People are keener to spend their hard-earned money on something that is verified by a trusted source.  Today, nobody believes in radio or TV commercials. They have simply become … Read more

5 Inspiring Marketing Success Stories That’ll Change Your Brand

marketing success stories

How often do you see headlines like “This 25-year-old is now a billionaire, after he…”? A few years back, such people were a phenomenon. However, today brands that achieve enormous success are often anonymous to the general public. If you asked your parents what “Blizzard” is, they probably wouldn’t have a clue, right? This happens … Read more