Advergaming Examples – How Games can give you Sales?

advergaming examples

As numerous studies show, customers are tired of traditional advertising.  Therefore, marketers are looking for other ways to convince people to their products. Being aware of the rapid development of the gaming industry, well-known brands willingly partner with gaming companies.   How do successful brands promote their products through games? To explain this phenomenon and point … Read more

How to do Influencer Marketing: A Guide to Well-Planned Strategy

how to do influencer marketing

Do you ask friends for opinions before buying a particular product? Or maybe you’ve recently bought something due to friends’ recommendations?  We bet everybody does that. People are keener to spend their hard-earned money on something that is verified by a trusted source.  Today, nobody believes in radio or TV commercials. They have simply become … Read more

5 Inspiring Marketing Success Stories That’ll Change Your Brand

marketing success stories

How often do you see headlines like “This 25-year-old is now a billionaire, after he…”? A few years back, such people were a phenomenon. However, today brands that achieve enormous success are often anonymous to the general public. If you asked your parents what “Blizzard” is, they probably wouldn’t have a clue, right? This happens … Read more

Why Invest in Content Marketing: 8 Data-Supported Reasons

why invest in content marketing

763.5 million people were using Ad-blocking software in 2019, according to Statistica.com.   It may seem irrelevant from the customer’s perspective, but…what does it mean for marketers? In 2020, the loss of revenue due to ad blockers amounted to 12.12 billion in the United States only. That’s why content marketing is currently in demand. Not only … Read more