Imagine what would happen if you managed to implement game elements into your business. According to numerous examples, implementing game design elements in non-gaming activities stimulates collaboration, makes everyday tasks more fun, and improves the user experience. Digital businesses all over the world are already implementing their own gamification strategy to keep users engaged while … Read more
The gaming industry is growing at a pace that’s immensely difficult to follow. And that’s a fact. In 2016, it was predicted that the video gaming industry would be worth $90 billion in 2020. The rapid growth, however, has overwhelmed all the watchers. According to a Statista report, in 2020, the video game industry was … Read more
Today, 91% of millennials trust online reviews as much as friends and family. What’s more, influencer marketing generates 11 times as much return on investment (ROI) compared to traditional digital marketing methods. All that proves that social media influencers have already surpassed TV celebrities. However, to establish successful influencer marketing campaigns, both parties need to … Read more
The global online gambling market is expected to grow from $64.13 billion in 2020 to $72.02 billion in 2021. The numbers indicate not only the dynamic growth of the online casino business but also that it’s a highly competitive industry. And to reach the right audience before the ever-growing competition, online casinos should design a … Read more
Whether you’re a game developer or casino site owner, having a strong digital presence should be a key component of your inbound marketing strategy. Hence, implementing a fruitful SEO strategy is a surefire way to boost your website’s visibility, grow qualified organic traffic, and attract new customers. However, creating an SEO strategy and implementing it … Read more
Today, 90% of users are discovering new brands and products on YouTube. That provides immense possibilities for marketing activities, increasing the company’s revenue, and building brand authority. Want to know how to monetize your channel and leverage your YouTube career to another level? Well, who doesn’t? Today, we are going to reveal all the secrets … Read more
The days when we wanted to appeal just to Google and other search engines are over. Don’t get us wrong – SEO is, and will continue to be, an important part of marketing efforts. But today, the need to take care of users’ comfort is more important than ever. Search engine users are looking for … Read more
Understanding customer journey mapping gives you a durable, competitive advantage. Customers have more channels to interact with brands than ever. So, how do you ensure that they are getting a seamless customer experience in this noisy world? And more importantly, how do you ensure that they don’t skip you for another brand? Read also: Why … Read more
This is the most comprehensive guide on iGaming marketing you’ll find. Today, we are going to show you the best casino marketing practices that are genuinely working. Here’s a quick rundown of what we’ll discuss today: How to make a website that’s functional and user-friendly? What kind of incentives work best for customer acquisition and … Read more
Beating the competition in Google is not an easy task. It requires a lot of effort (we are not going to lie to you) and building a good strategy. Such a strategy must contemplate beating in terms of revenue, numbers of clients, and effective conversions. To help you build this strategy, we have written this … Read more