Marketing Success Stories: A Few Lessons to Learn

marketing success stories

You have created a great product, but…does it have any value if you cannot present it to potential customers? Even if you know how to evidence its superiority over competition, you still need to somehow reach the customers.  That is exactly why product quality alone is no longer sufficient to achieve success. The competition which … Read more

Why Invest in Content Marketing: 8 Data-Supported Reasons

why invest in content marketing

763.5 million people were using Ad-blocking software in 2019, according to Statistica.com.   It may seem irrelevant from the customer’s perspective, but…what does it mean for marketers? In 2020, the loss of revenue due to ad blockers amounted to 12.12 billion in the United States only. That’s why content marketing is currently in demand. Not only … Read more

Social Networking for Gamers: Level Up Your Marketing Game

social networking for gamers

Introduction Even though gaming used to be perceived as a worthless time consumer during its beginnings, the market has evolved into a billion-dollar business engaging one of the largest communities over the Internet.  Currently, the gaming market creates immense marketing opportunities, yet it is often neglected due to stereotypical perception resulting from a lack of … Read more