Google Performance Max vs. Smart Shopping Campaign: A Comprehensive Comparison

performance max vs smart campaign

In the dynamic digital advertising landscape, the retirement of smart shopping campaigns marked a significant shift in Google Ads’ strategy. With the introduction of Performance Max (PMAX) campaigns, advertisers witnessed a paradigmatic transformation in campaign management and optimization.  As we navigate this evolution, it’s imperative to understand the features and benefits of PMAX campaigns and … Read more

Smart Shopping Upgrade to Performance Max | Key Changes!

smart shopping upgrade to performance max

In the present era, a substantial portion of overall sales is attributed to online transactions, facilitated either through direct website access or via advertising channels. According to Statista, in 2022, e-commerce represented nearly 19 percent of retail sales worldwide, and the website forecasts that in 2027, this percentage should rise to 25%. In this scenario, … Read more

Performance Max – Google Ads Video – Do’s and Don’ts!

performance max google ads video

The advertising world has been flipped on its head since digital advertising has come into play. Traditional marketing has never been as effective as the efforts of Google Ads campaigns. So, it’s understandable that it’s getting increasingly popular each day.  Getting more and more views and clicks became so easy that many industries created Google … Read more

Google Performance Max Examples to Inspire Your Campaigns

google performance max examples

Google Ads offers a variety of ways to promote your content, products, and services. Whether you’re running local campaigns to gather more clients or a global marketing strategy to increase brand awareness and lead generation, there’s always the right option for your needs. Among all the options provided, the Google Performance Max campaign is one … Read more

What is SEO strategy and how to Create a Good One?

what is seo strategy

Search Engine Optimization (SEO) became a real thing in 2020 when the COVID-19 pandemic pushed most businesses to the Internet. Having your content as real estate in Google search results is more critical now than ever. However, with current trends, it is no longer search engine optimization. Now, it’s more of a user optimization.  How … Read more

SEO Basics Guide – All You Must Learn About SEO

seo basics guide

The path to Search Engine Optimization is paved with good intentions but not always useful information.  The SEO basics guide we bring to you aims to show you the pillars of SEO by describing the major aspects of this concept. Combine this information with some practice, and you are well on your way to becoming … Read more

What Are Negative Backlinks and How They Impact SEO Scores

negative backlinks

SEO is one of the most essential parts of online businesses, being a decisive factor in your revenue and rankings compared to your competitors. But to dominate the search engines and generate more organic traffic, creating a solid link-building strategy is indispensable. The links you feature on your website and third-party pages can drastically impact … Read more

Unlocking Success: Mastering Google Ads Strategy for Optimal Campaign Performance

google ads strategy

In the dynamic realm of online advertising, mastering a Google Ads strategy is crucial for businesses aiming to stand out amidst fierce competition. Whether you’re new to the Google Ads ecosystem or looking to refine your existing approach, understanding the intricacies of Google Ads campaigns, ad groups, and various ad types is the key to … Read more