How often do you see headlines like “This 25-year-old is now a billionaire, after he…”? A few years back, such people were a phenomenon. However, today brands that achieve enormous success are often anonymous to the general public. If you asked your parents what “Blizzard” is, they probably wouldn’t have a clue, right? This happens … Read more
763.5 million people were using Ad-blocking software in 2019, according to Statistica.com. It may seem irrelevant from the customer’s perspective, but…what does it mean for marketers? In 2020, the loss of revenue due to ad blockers amounted to 12.12 billion in the United States only. That’s why content marketing is currently in demand. Not only … Read more
Introduction Today, the presence of articles concerning eSports in magazines like Forbes is business as usual. However, just a few years ago the industry was not taken seriously, whereas eSports players were mocked for being called sportsmen. So what caused such a drastic change in the perception of eSports? The answer is simple – when … Read more