Email CTR – What is Click-Through Rate and How to Improve It

Email CTR - What is Click-Through Rate and How to Improve It

Creating successful email marketing campaigns is not easy at all. There are significant challenges that many marketers need to overcome to ensure the effectiveness of an email message. But how do we measure email effectiveness? Of course, some essential factors like having the emails delivered or achieving a good email open rate are extremely important. … Read more

What Is a Sales Funnel, and How Does It Work?

what is a sales funnel

Missing a sale is something that every business owner knows well. It would even be insane to expect a 100% turn of marketing leads into conversions.  Although these things happen, they could happen less often.  According to a MarketingSherpa survey, 79% of marketing leads are never converted into paying customers.   The same study shows that … Read more

Sponsored Content vs Native Advertising – Big Differences, Great Results

If your ad placement strategy fails to create engagement, then your business will be long forgotten in a sea full of other alternatives. We all want our website to have visibility, but the digital marketing world is now more competitive than ever before. Consumers are constantly bombarded with ads by businesses. Naturally, we all want … Read more

What is SEO Friendly Content | Satisfy Users and Search Engines

What is SEO friendly content

What’s the biggest problem of many great copywriters? We’ll tell you. Although they have exceptional writing skills, their informative and high-quality content often reaches fewer readers than their competition.  The reason behind that is the lack of search engine optimization.  Nowadays, users are looking for answers to their questions. With that in mind, the job … Read more

How to Choose SEO Agency – 6 Things You Must Know

How to choose seo agency

Due to the overwhelming number of SEO agencies on the market, business owners can have a serious headache while choosing one. The truth is that no SEO agency is a perfect match for every business. Depending on goals and expectations, a poor choice for one brand may be a life-saver for somebody else. We’re trying … Read more