According to Ahrefs’ study, almost 91% of web pages are invisible to search engines. Source: https://ahrefs.com/blog/why-seo-is-important It shows how important it is to have your website’s SEO on point. Here you have a step-by-step DIY SEO audit guide. After reading it, you will know: When do you need an SEO audit; How to do it … Read more
According to data from Backlinko.com, the number 1 search result achieves an organic CTR of 31,7%. Almost 1/3 of searchers will click the top result. It is 10x more likely to be clicked than a number 10 result. It means 10 times more traffic. High organic rankings are crucial for CTR. Moving up by 1 … Read more
Users who click on PPC ads on Google are 50% more likely to purchase than those that come to the same website through organic results. However, they actually need to click on the ad to see your offer. That’s why having high click-through rates in terms of paid ads is so important. In this article, … Read more
Creating successful email marketing campaigns is not easy at all. There are significant challenges that many marketers need to overcome to ensure the effectiveness of an email message. But how do we measure email effectiveness? Of course, some essential factors like having the emails delivered or achieving a good email open rate are extremely important. … Read more
Every website would love to appear in the top 1 spot in Google for search phrases with high volume. All of them dream of millions of visitors, thousands of prospects and sales, and a never-ending stream of income. It’s not that easy anymore. Top spots are occupied by websites with high domain authority that built … Read more
Missing a sale is something that every business owner knows well. It would even be insane to expect a 100% turn of marketing leads into conversions. Although these things happen, they could happen less often. According to a MarketingSherpa survey, 79% of marketing leads are never converted into paying customers. The same study shows that … Read more
If your ad placement strategy fails to create engagement, then your business will be long forgotten in a sea full of other alternatives. We all want our website to have visibility, but the digital marketing world is now more competitive than ever before. Consumers are constantly bombarded with ads by businesses. Naturally, we all want … Read more
What’s the biggest problem of many great copywriters? We’ll tell you. Although they have exceptional writing skills, their informative and high-quality content often reaches fewer readers than their competition. The reason behind that is the lack of search engine optimization. Nowadays, users are looking for answers to their questions. With that in mind, the job … Read more
On average, Google handles 3.8 million searches per minute. That’s 5.6 billion searches per day. When we had searched for those numbers, Google provided us with about 205,000,000 results in 1.27 seconds. Some of them were highly informative, whereas others failed to give us what we wanted. Those that managed to satisfy our needs have … Read more
Due to the overwhelming number of SEO agencies on the market, business owners can have a serious headache while choosing one. The truth is that no SEO agency is a perfect match for every business. Depending on goals and expectations, a poor choice for one brand may be a life-saver for somebody else. We’re trying … Read more