How to Improve Click-Through Rate – Tips to Take Into Consideration

how to improve ctr

In online businesses, marketplaces, or stores, the click rate is one of the main aspects when it comes to convertibility and successful sales. Click rate represents the number of potential customers that are interested in purchasing your product or service. In this guide, we are going to address: What is the click-through rate? Why is … Read more

What is SEO strategy and how to Create a Good One?

what is seo strategy

Search Engine Optimization (SEO) became a real thing in 2020 when the Covid-19 pandemic pushed most businesses to the Internet. Having your content as real estate in Google search results is more critical now than ever. However, with current trends, it is no longer search engine optimization. Now it’s more of a user optimization.  How … Read more

How to Write Good Product Description [11 Little-Known Tips]

how to write good product description

Becoming successful by selling products on a marketplace or any website depends on many factors, such as the quality of the images, the interface, and product descriptions.   Effective product descriptions can result in effective sales. Regarding this, 87% of consumers rate product content extremely or very important when deciding to buy. Product descriptions give a … Read more

How to Increase Sales in eCommerce [12 Data-Packed Ideas]

how to increase sales in ecommerce

By 2022, eCommerce sales are predicted to account for 20% of global retail sales. That’s a massive jump from only 10% in 2017, showing a doubling in just five years. Becoming an increasingly important part of the consumer experience worldwide, eCommerce offers immense opportunities for business owners. However, many businesses struggle with taking advantage of … Read more

Email CTR – What is Click-Through Rate and How to Improve It

Email CTR - What is Click-Through Rate and How to Improve It

Creating successful email marketing campaigns is not easy at all. There are significant challenges that many marketers need to overcome to ensure the effectiveness of an email message. But how do we measure email effectiveness? Of course, some essential factors like having the emails delivered or achieving a good email open rate are extremely important. … Read more