Nowadays, Search Engine Optimization (SEO) is a crucial strategy that both small and big ventures must adopt to get higher sales. Thanks to SEO strategies, small businesses have an opportunity to compete directly with industry giants for a place on the first page of Google results. In this SEO strategy for a small business guide, … Read more
In online businesses, marketplaces, or stores, the click rate is one of the main aspects when it comes to convertibility and successful sales. Click rate represents the number of potential customers that are interested in purchasing your product or service. In this guide, we are going to address: What is the click-through rate? Why is … Read more
Search Engine Optimization (SEO) became a real thing in 2020 when the Covid-19 pandemic pushed most businesses to the Internet. Having your content as real estate in Google search results is more critical now than ever. However, with current trends, it is no longer search engine optimization. Now it’s more of a user optimization. How … Read more
Becoming successful by selling products on a marketplace or any website depends on many factors, such as the quality of the images, the interface, and product descriptions. Effective product descriptions can result in effective sales. Regarding this, 87% of consumers rate product content extremely or very important when deciding to buy. Product descriptions give a … Read more
By 2022, eCommerce sales are predicted to account for 20% of global retail sales. That’s a massive jump from only 10% in 2017, showing a doubling in just five years. Becoming an increasingly important part of the consumer experience worldwide, eCommerce offers immense opportunities for business owners. However, many businesses struggle with taking advantage of … Read more
According to Ahrefs’ study, almost 91% of web pages are invisible to search engines. Source: https://ahrefs.com/blog/why-seo-is-important It shows how important it is to have your website’s SEO on point. Here you have a step-by-step DIY SEO audit guide. After reading it, you will know: When do you need an SEO audit; How to do it … Read more
According to data from Backlinko.com, the number 1 search result achieves an organic CTR of 31,7%. Almost 1/3 of searchers will click the top result. It is 10x more likely to be clicked than a number 10 result. It means 10 times more traffic. High organic rankings are crucial for CTR. Moving up by 1 … Read more
Users who click on PPC ads on Google are 50% more likely to purchase than those that come to the same website through organic results. However, they actually need to click on the ad to see your offer. That’s why having high click-through rates in terms of paid ads is so important. In this article, … Read more
Creating successful email marketing campaigns is not easy at all. There are significant challenges that many marketers need to overcome to ensure the effectiveness of an email message. But how do we measure email effectiveness? Of course, some essential factors like having the emails delivered or achieving a good email open rate are extremely important. … Read more
Every website would love to appear in the top 1 spot in Google for search phrases with high volume. All of them dream of millions of visitors, thousands of prospects and sales, and a never-ending stream of income. It’s not that easy anymore. Top spots are occupied by websites with high domain authority that built … Read more