Small businesses and startups play a crucial role in driving the global economy, accounting for a significant portion of economic activity in both Western and Eastern regions. Despite their importance, startups, which often have a limited operating history, face the challenge of effectively promoting their products and services to secure capital, attract new customers, and … Read more
User Acquisition, or UA, is an essential practice within any brand marketing strategy. You can reach many new users and early adopters for your product, app, game, or different product through this activity. User acquisition works through several strategies that your company can adopt to enhance the reach out of your project. User acquisition is … Read more
Today, 91% of millennials trust online reviews as much as friends and family. What’s more, influencer marketing generates 11 times as much return on investment (ROI) compared to traditional digital marketing methods. All that proves that social media influencers have already surpassed TV celebrities. However, to establish successful influencer marketing campaigns, both parties need to … Read more
Programmatic display ads are a new and improved way of reaching people with your product. It’s efficient, full of possibilities, and most importantly, can reach a lot of people all over the world. Of course, as discussed in the article, it’s not for everyone, but there are plenty of ways to use those for your … Read more
The marketing world requires efficiency and reach to convert leads into customers. The Performance Max is Google’s solution to a common challenge: managing multiple campaigns across different platforms. So, what’s the real-world advantage of using Performance Max? This type of campaign is a one-stop-shop. Businesses can use Performance Max to cover all these platforms with … Read more
Everybody loves playing video games, and there are hundreds of titles being released every day, whether console or mobile games. With this comes the necessity of a good marketing strategy to make your game known among the competition. However, video game marketing is challenging, primarily due to the need to deliver the precise type of … Read more
SaaS (Software as a Service) is one of the most popular models ever created when it comes to the digital world. No one owns anything, and everyone just rents it out from the cloud. And – it works pretty well. However, the fierce competition and everchanging customer needs are making it harder and harder to … Read more
There is a common misconception that devising strategies to attract potential customers is an effortless task. However, developing successful marketing initiatives involves thoughtful planning, deep understanding of target audiences, competitive analysis, and continuous adaptation to evolving market trends. For startup companies, the process is not different. Creating a solid startup marketing strategy takes time, but … Read more
Google Ads has been one of the world’s most popular PPC advertising services. So, it does not surprise anyone that more and more people are becoming interested in what it is all about and how they can optimize their business with this platform. But, as with all things, some issues arrive at the scene. For … Read more
Pay-per-click (PPC) advertising has revolutionized how businesses connect with their target audiences. It’s not just about visibility, it’s about ensuring that every dollar spent has a purpose and potential for return. As businesses invest in PPC, particularly on platforms like Google Ads, understanding the metrics that gauge success becomes paramount. One such metric is “impressions.” … Read more