Writing ad copy is a vital part of paid search ads, and ensuring quality in this step of the content production process also means better ranking on search engines. From the ad extensions to the call to action used, everything can have a distinct impact when ad writing. Beyond creating mere content, crafting effective marketing … Read more

There are several factors that marketers need to consider when developing PPC campaigns. From the target audience to the budget of the PPC campaign, different factors will impact campaign performance and ad planning. To help with the main aspects of this challenge and generate valuable insights, PPC professionals practice strategies called PPC intelligence. They can … Read more

There are specific cases where each plan should be used to effectively achieve new clients and re-engage customers that have already bought from the brand. From the communication on your social media platforms to the landing page for your website visitors, everything needs to be well-planned for an effective remarketing or retargeting campaign. If you … Read more

PPC (Pay-Per-Click) is an excellent way of presenting your goods and services to a broader audience. From such elementary things as putting your ad in the search engine, through social media platforms that offer a lot of additional traffic to your fan page, to even some auction-based online markets like Amazon – PPC is where … Read more

As an advertiser, your ultimate goal in running Google Ads campaigns is to drive meaningful actions from your target audience. These actions, known as conversions, represent the desired outcomes that align with your business objectives. Conversions can take various forms, such as website sign-ups, app downloads, phone calls, and purchases. Understanding how to track and … Read more

Running PPC campaigns is already a common practice throughout all industries, whether for selling services or products. But in order to build successful PPC campaigns, a proper management is indispensable.  Tracking data regarding previous PPC ads and building strategies to gather better results on your subsequent campaigns is also essential to any strategy or marketing … Read more

Nowadays, online retail and e-commerce represent 20.2% of total global e-commerce sales. Statistics show that this increase is constant and most likely will continue growing in the subsequent years. The reason for this increase is that businesses are getting better at using different marketing techniques available on the internet. That said, leveraging paid ads is … Read more

PPC bidding strategies are undoubtedly one of the most crucial parts of a successful paid advertisement campaign. Choosing the right action guarantees the most return on ad spend and helps reduce the advertising budget necessary to achieve the desired results. But to reach these goals and maximize conversions, every aspect of the PPC bidding strategy … Read more

Google Shopping Ads have become critical to any successful digital marketing strategy. They offer businesses a unique opportunity to showcase their products directly within Google’s search results, driving brand awareness and sales.  However, it’s not enough to set up and run your campaigns to maximize the return on your ad spend. You must optimize them.  … Read more

Achieving customers through Internet platforms, especially using pay-per-click strategies, is the ultimate battleground. Nowadays, hundreds of businesses in the same industry as yours are trying to entice prospects, increase conversions, and take home the prize.  The difference between getting more clicks and resting on your laurels is constructing a proper strategy and a successful campaign. … Read more