What’s the biggest problem of many great copywriters? We’ll tell you. Although they have exceptional writing skills, their informative and high-quality content often reaches fewer readers than their competition. The reason behind that is the lack of search engine optimization. Nowadays, users are looking for answers to their questions. With that in mind, the job … Read more
On average, Google handles 3.8 million searches per minute. That’s 5.6 billion searches per day. When we had searched for those numbers, Google provided us with about 205,000,000 results in 1.27 seconds. Some of them were highly informative, whereas others failed to give us what we wanted. Those that managed to satisfy our needs have … Read more
Due to the overwhelming number of SEO agencies on the market, business owners can have a serious headache while choosing one. The truth is that no SEO agency is a perfect match for every business. Depending on goals and expectations, a poor choice for one brand may be a life-saver for somebody else. We’re trying … Read more
First impressions matter. After taking care of your landing page design, it’s time to boost its loading time. Why? The importance of page speed was emphasized in 2010 and 2018 when Google announced it as a ranking factor for desktop searches and mobile searches, respectively. What is more, 53% of mobile site visitors leave the … Read more
Regardless of why people want to have a blog, at some point, they start wondering whether the costs of running it would be manageable. And that’s entirely understandable – starting something without prior research may finally turn out a waste of time and money. How much do blogs cost, then? Depending on your goals, it … Read more
Have you ever ordered so many things that you weren’t exactly sure what was in the delivered package? Well, that’s the reason why our society is called a consumer society. Nowadays, we no longer shop on a daily basis – we shop a few times a day. And today, we are discussing how we make … Read more
Business owners have to be aware of the competition in virtually every field when starting a company. Many companies see it as the main enemy, but is it really the right approach? We think that a savvy business owner can make use of competitors to improve the standard of provided services and reach even more … Read more
Adapting to changes is not always easy, and the work of marketers requires it at every step – starting with changes in Google algorithms and ending with customer requirements. This may cause several issues and misunderstandings that usually translate into the functioning of the business. Today, we will help you deal with one of them … Read more
Many businesses still wonder whether it’s worth having a company blog or not. Well, you have arrived on this page somehow. That means you may be one of them, right? To begin with, we’d like to say that having a business blog may be beneficial regardless of business size. And as you may already know, … Read more
As numerous studies show, customers are tired of traditional advertising. Therefore, marketers are looking for other ways to convince people to their products. Being aware of the rapid development of the gaming industry, well-known brands willingly partner with gaming companies. How do successful brands promote their products through games? To explain this phenomenon and point … Read more