Startups seem to be sprawling out from everywhere these days. And for a reason – people have the resources and ideas to finally show the world what they want to change and how they plan to go about it. But – getting a word out on the street can be problematic, especially for a company … Read more
You can be sure of two things if you are running a business these days. One – if it’s small, some big player will want to buy you out in a matter of years. And two – you just have to put out Google Ads. And there is a reason for that. For starters, just … Read more
There’s no doubt that we live in an era of digitalization. However, this doesn’t mean customers are fine with being treated as yet another number in a spreadsheet. Today, they are in demand of not only quality products but also memorable user experience. And as a business owner, your main goal is to meet their … Read more
When implementing a PPC campaign, there are multiple metrics used for measuring and evaluating whether strategies have been successful. One of the most relevant is ROAS, which indicates the money your business gets after investing in a particular advertising campaign. But how do you calculate ROAS? What exactly a good ROAS is? And even more … Read more
In today’s interconnected world, influencers have become an integral part of our lives, akin to modern-day rockstars that symbolize our era. Their impact is so significant that an influencer’s recommendation alone can make or break a brand’s success. Many well-established and emerging brands now collaborate with influencers to promote their products and reach untapped markets, … Read more
Understanding the competitive scenario of your industry is a vital practice for any business that wants to highlight among the competitors. One of the most common ways to do so is through search engine results pages, whether through SEO or paid search. But your paid keywords must be precisely selected for an effective PPC strategy … Read more
Adapting to changes is not always easy, and the work of marketers requires it at every step – starting with changes in Google algorithms and ending with customer requirements. This may cause several issues and misunderstandings that usually translate into the functioning of the business. Today, we will help you deal with one of them … Read more
What’s the biggest problem of many great copywriters? Although they have exceptional writing skills, their informative content often reaches fewer readers than their competition. The reason behind that is the lack of search engine optimization. Nowadays, users are looking for answers to their questions. With that in mind, the job of copywriters is not only … Read more
PPC, also known as Pay-Per-Click is one of the most utilized tools in the digital world. Ads on such sites as Google, Amazon, or social media sites have successfully outrun the traditional media. Thanks to advanced algorithms, automated bid management is a cheaper and more direct option to reach your customers than buying an ad … Read more
Regardless of the reasons for starting a blog, at some point, you might start wondering whether the costs of running it would be manageable. And that’s entirely understandable – kicking off an endeavor without prior research may finally turn out a waste of time and money. How much do blogs cost, then? The shortest answer … Read more