How to Measure SEO Success | Is Your SEO Done Right?

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Whether you’re a game developer or casino site owner, having a strong digital presence should be a key component of your inbound marketing strategy. Hence, implementing a fruitful SEO strategy is a surefire way to boost your website’s visibility, grow qualified organic traffic, and attract new customers. However, creating an SEO strategy and implementing it … Read more

How to Calculate ROAS (Google Ads) Using Only One Step

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Digital advertising has become the main type of marketing investment for many companies around the world, and PPC campaigns are among the most used strategies. But for these efforts to be worth investing in, the return on ad spend also needs to be positive.  To calculate how much a Google advertising campaign generated, most marketing … Read more

What Are Google Display Ads? Types, Features, and Advice!

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While navigating the Internet, we witness hundreds or thousands of ads placed at the top, bottom, and side of websites or other placements. These ads that continuously change are known as display ads since they appear according to our preferences, websites we visit, searches we conduct in search engines, and more.   But What Are Google … Read more

What Are Google Discovery Ads and Their Benefits

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Google Ads is undoubtedly one of the best friends of every business owner who wants to increase their business numbers through paid search ads. The tool features numerous categories and options to ensure you precisely achieve your objectives, whether you want to increase website traffic or sales volume. One of the most used features is … Read more

How Does YouTube Monetization Work | 7 Ways to Earn on YT

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Today, 90% of users are discovering new brands and products on YouTube. That provides immense possibilities for marketing activities, increasing the company’s revenue, and building brand authority. Want to know how to monetize your channel and leverage your YouTube career to another level? Well, who doesn’t? Today, we are going to reveal all the secrets … Read more

How to Optimize Performance Max Campaign | Best Practices!

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Google Ads offers multiple ways of promoting your products or services through different campaign types. Most campaigns aim to get more conversions or entice more leads to create a solid base of potential customers interested in our product or services. However, due to many factors, these campaigns often do not work as expected, indicating a … Read more

How to Target Facebook Ads: Strategies to Reach Your Ideal Audience

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In the ever-evolving world of digital marketing, Facebook Ads remain a powerhouse for businesses seeking to reach their target audience effectively. With Facebook’s vast user base, advertising on this platform offers unparalleled opportunities to connect with potential customers and drive conversion. However, the key to success lies in understanding how to target Facebook Ads strategically. … Read more