Business owners have to be aware of the competition in virtually every field when starting a company. Many companies see it as the main enemy, but is it really the right approach? We think that a savvy business owner can make use of competitors to improve the standard of provided services and reach even more … Read more
Adapting to changes is not always easy, and the work of marketers requires it at every step – starting with changes in Google algorithms and ending with customer requirements. This may cause several issues and misunderstandings that usually translate into the functioning of the business. Today, we will help you deal with one of them … Read more
Many businesses still wonder whether it’s worth having a company blog or not. Well, you have arrived on this page somehow. That means you may be one of them, right? To begin with, we’d like to say that having a business blog may be beneficial regardless of business size. And as you may already know, … Read more
As numerous studies show, customers are tired of traditional advertising. Therefore, marketers are looking for other ways to convince people to their products. Being aware of the rapid development of the gaming industry, well-known brands willingly partner with gaming companies. How do successful brands promote their products through games? To explain this phenomenon and point … Read more
First-page search results receive almost 95% of web traffic. This shows how important it is to position your business in search engines skillfully. As a business owner, your task is to cross the path of a customer who’s already looking for a place to spend their money. However, you need to make yourself noticeable first. … Read more
Do you ask friends for opinions before buying a particular product? Or maybe you’ve recently bought something due to friends’ recommendations? We bet everybody does that. People are keener to spend their hard-earned money on something that is verified by a trusted source. Today, nobody believes in radio or TV commercials. They have simply become … Read more
How often do you see headlines like “This 25-year-old is now a billionaire, after he…”? A few years back, such people were a phenomenon. However, today brands that achieve enormous success are often anonymous to the general public. If you asked your parents what “Blizzard” is, they probably wouldn’t have a clue, right? This happens … Read more
763.5 million people were using Ad-blocking software in 2019, according to Statistica.com. It may seem irrelevant from the customer’s perspective, but…what does it mean for marketers? In 2020, the loss of revenue due to ad blockers amounted to 12.12 billion in the United States only. That’s why content marketing is currently in demand. Not only … Read more
Introduction Today, the presence of articles concerning eSports in magazines like Forbes is business as usual. However, just a few years ago the industry was not taken seriously, whereas eSports players were mocked for being called sportsmen. So what caused such a drastic change in the perception of eSports? The answer is simple – when … Read more