What’s the primary goal of every business? The answer is simple: bringing results. And as you have landed here, you are probably wondering: Can I do anything to increase my conversion rate? How to turn usual visitors into paying customers? That’s exactly what we will discuss today. We will show that A/B testing can be … Read more
Today, it’s difficult to find a major that isn’t working with an influencer to advertise its products or services. Influencer marketing campaigns have taken the toll as a great tool to reach new customers from social media while carried out by influencer marketing agencies. Whether you want to promote a product or improve your brand … Read more
With more tournaments, better video games, and better prize funds, eSports is growing at an accelerated rate. Brands have already noticed this, deciding to enter into the niche with esports marketing strategies and reach a new audience. Even though this is a fast-emerging channel for brands, you can easily miss a shot because an esports … Read more
If you have a small brand or business, implementing a good startup marketing strategy is the key to making it grow, increase customer acquisition, get more sales, and more money. But a good marketing campaign is difficult to build. You need to keep in mind dozens of factors and steps. But don’t worry, in this … Read more
Through all these years, Steam stays as the ruling king and the go-to platform of gaming online stores. Launched in 2003, they are still the best platform, with the biggest library of PC games and a social hub for players. Valve has also created the Source game engine, throughout which they developed hit games like … Read more
Running an E-commerce store is not an easy task. It requires you to pour money into branding, content creation, social advertising, referral marketing, SEO, and SEM so you can become visible to online shoppers. Then, you need to invest in UI/UX and CRO strategies so you can give your users a great customer journey. However, … Read more
Artificial Intelligence is part of our society, and it’s a no-brainer. Being present in virtually all technologies–your smartphone, smart TV, home appliances, laptop, software, and social media –it settles down in our lives rent-free. Not even with the most futuristic films do we think that this phenomenon would grow to such an extent. Algorithms and … Read more
Entrepreneurs know that running a business is a never-ending learning experience. It’s a long way of finding the right connections and learning from their top business leaders, which is why startup conferences are so popular nowadays. Younger entrepreneurs face a problem: Where to get money to fund their goals? This is why startup conferences exist. … Read more
User Acquisition, or UA, is an essential practice within any brand marketing strategy. You can reach many new users and early adopters for your product, app, game, or different product through this activity. User acquisition works through several strategies that your company can adopt to enhance the reach out of your project. User acquisition is … Read more
One of the greatest challenges in content creation is writing content that attracts the public to your texts or other productions, such as videos and podcasts. This is important because we want to improve our web pages’ organic traffic by fulfilling users’ interests. The challenge gets bigger since not all types of content result in … Read more