Google Ads vs. Twitter Ads – Which One Is Better for Your Business

google ads vs twitter

Google and Twitter are some of the most famous names in the industry regarding advertising platform options. Whether you’re a small business trying to reach your target audience or a big company looking for ways to gather more visitors to your website, both advertising tools have numerous features that help you achieve your goals and … Read more

What Is CTR in Google Ads | Essential Features to Keep in Mind

what is ctr in google ads

You can evaluate several metrics to determine whether your ad strategy is working. One of these is CTR or Click-through rate, a key indicator that brings valuable insights into campaigns from different perspectives.  But What Is CTR in Google Ads? It’s a fundamental question when discussing better PPC marketing campaigns aiming at improving the number … Read more

PPC Lead Generation: The Correct Way to Get Clients With Your Campaigns

ppc lead generation

In today’s digital age, many businesses constantly seek innovative ways to attract more customers and boost their online presence. PPC is a powerful tool that has emerged as a game-changer in online advertising for lead generation.  But what exactly is PPC, and how can it be harnessed effectively to drive high-quality leads? This article explores … Read more

The Complete Guide to PPC Reporting: How to Build Effective PPC Reports

ppc reporting

In the fast-paced world of digital marketing, PPC (Pay-Per-Click) campaigns are a vital component of any successful advertising strategy. They offer a means to reach a specific target audience, generate leads, and boost revenue. However, the success of your PPC campaigns relies heavily on the ability to measure and analyze their performance effectively. That’s where … Read more

How to Set Up Meta Pixel and Get All of Its Features

how to set up meta pixel

Facebook Ads is one of the most famous platforms for paid digital marketing. But to achieve good results with your campaigns, it is indispensable to have a tool that gathers the results automatically and provides insights into what to do next. This is where Meta Pixel can be a game-changer in the industry. The tool … Read more

Why LinkedIn Ads Should Be Your Priority?

why linkedin ads

It’s the time of digital marketing, and what can be more business-aligned than LinkedIn? Let’s face it: if you want to get customers – you go to Google, Facebook, or Microsoft. If you want to get contracts – you go for some LinkedIn ads. This platform has repeatedly proven that it’s the social media for … Read more