Influencers are part of our lives. They are the new rockstars, a sign of our times. Influencers are so relevant these days that a brand’s success may depend entirely on their recommendation. Major brands and new brands work with influencers to promote their products and reach new customers. What’s more, this trend is even more … Read more
When you hear about video games, you think of game developers, creators, directors, millions of players, gameplay, etc. But video games are more than that. This industry involves public relations as well, an exciting part that has equal value. PR professionals are a relevant part of the team inside any gaming studio. These experts are … Read more
In a modern digital world, it is of the highest importance to find ways to reach as many people as possible. This way, we can increase the number of deals and keep growing the business. If you are working with eCommerce sites, it is important to mark your presence in search engines, like Google. The … Read more
Game promotion is a challenge, either on Youtube, Twitter, or other platforms. Each of these has its pros and cons, and to leverage each of them is a crucial move that every developer or channel owner should make. Twitch is a relatively new streaming platform used for gamers to promote different games or their own … Read more
Being a good marketing professional or having a brand that holds a good marketing department is more than just putting some strategies into practice. It’s also about learning from the best and the new trends on the market. Attending a marketing conference is an opportunity to learn about upcoming novelties and new technology in the … Read more
These past two years have been a rollercoaster for all kinds of matters. So now that the world is recovering, staying up-to-date with the latest conferences is crucial. This is one of the fastest and enjoyable ways to learn something and find a new aim for your projects. Developer conferences are something that you can’t … Read more
Once upon a time, a typical gamer was perceived as a social outcast trying to find approval in the video gaming world. However, this stereotype was buried years ago. Today, music, sport, and cinema stars openly express their love for gaming. They often appear on streaming platforms and play video games, whereas eSport players participate … Read more
Youtube has rapidly become the second largest search engine in the world. And since 30 million users enter daily to see content, businesses found out that YouTuber influencer marketing was worth doing. Even though there are a few direct competitors, such as Instagram with its IG-TV, people still prefer to spend time watching YouTube videos. … Read more
Marketing a mobile game in the app stores is not an easy task. It involves a lot of factors, from your time and budget to the nature of your game. And let’s not forget about the complicated character of gamers, who decide, through ratings and game reviews in specialized media, which games rank high and … Read more
Twitch marketing has taken the gaming industry by storm. Live streaming is now one of the most preferred formats for audiences all over the world. You might know a couple of Twitch streamers with a good story, thousands of viewers, and a loyal audience. The majority of gaming brands are reaching an agreement with these … Read more