How to Make a Perfect Marketing Strategy for Tech Startups

marketing strategy for tech startups

There is a common misconception that devising strategies to attract potential customers is an effortless task. However, developing successful marketing initiatives involves thoughtful planning, deep understanding of target audiences, competitive analysis, and continuous adaptation to evolving market trends.  For startup companies, the process is not different. Creating a solid startup marketing strategy takes time, but … Read more

What Is a Good ROI for Google Ads?

what is a good roi for google ads

Google Ads has been one of the world’s most popular PPC advertising services. So, it does not surprise anyone that more and more people are becoming interested in what it is all about and how they can optimize their business with this platform. But, as with all things, some issues arrive at the scene. For … Read more

What Are Impressions on Google Ads? [+4 Tips for Improvement]

what are impressions on google ads

Pay-per-click (PPC) advertising has revolutionized how businesses connect with their target audiences. It’s not just about visibility, it’s about ensuring that every dollar spent has a purpose and potential for return.  As businesses invest in PPC, particularly on platforms like Google Ads, understanding the metrics that gauge success becomes paramount.  One such metric is “impressions.”  … Read more

How to Increase ROAS | Thirteen Ways of Improving Revenue

how to increase roas

When implementing a PPC campaign, there are multiple metrics used for measuring and evaluating whether strategies have been successful. One of the most relevant is ROAS, which indicates the money your business gets after investing in a particular advertising campaign.  But how do you calculate ROAS? What exactly a good ROAS is? And even more … Read more

How to Find Influencers for Your Brand – Work with Professionals

how to find influencers for your brand

In today’s interconnected world, influencers have become an integral part of our lives, akin to modern-day rockstars that symbolize our era. Their impact is so significant that an influencer’s recommendation alone can make or break a brand’s success. Many well-established and emerging brands now collaborate with influencers to promote their products and reach untapped markets, … Read more