Many businesses still wonder whether it’s worth having a company blog or not. Well, you have arrived on this page somehow. That means you may be one of them, right? To begin with, we’d like to say that having a business blog may be beneficial regardless of business size. And as you may already know, … Read more
As numerous studies show, customers are tired of traditional advertising. Therefore, marketers are looking for other ways to convince people to their products. Being aware of the rapid development of the gaming industry, well-known brands willingly partner with gaming companies. How do successful brands promote their products through games? To explain this phenomenon and point … Read more
Do you ask friends for opinions before buying a particular product? Or maybe you’ve recently bought something due to friends’ recommendations? We bet everybody does that. People are keener to spend their hard-earned money on something that is verified by a trusted source. Today, nobody believes in radio or TV commercials. They have simply become … Read more
How often do you see headlines like “This 25-year-old is now a billionaire, after he…”? A few years back, such people were a phenomenon. However, today brands that achieve enormous success are often anonymous to the general public. If you asked your parents what “Blizzard” is, they probably wouldn’t have a clue, right? This happens … Read more
Introduction Today, the presence of articles concerning eSports in magazines like Forbes is business as usual. However, just a few years ago the industry was not taken seriously, whereas eSports players were mocked for being called sportsmen. So what caused such a drastic change in the perception of eSports? The answer is simple – when … Read more