Understanding the competitive scenario of your industry is a vital practice for any business that wants to highlight among the competitors. One of the most common ways to do so is through search engine results pages, whether through SEO or paid search. But your paid keywords must be precisely selected for an effective PPC strategy … Read more
Adapting to changes is not always easy, and the work of marketers requires it at every step – starting with changes in Google algorithms and ending with customer requirements. This may cause several issues and misunderstandings that usually translate into the functioning of the business. Today, we will help you deal with one of them … Read more
What’s the biggest problem of many great copywriters? Although they have exceptional writing skills, their informative content often reaches fewer readers than their competition. The reason behind that is the lack of search engine optimization. Nowadays, users are looking for answers to their questions. With that in mind, the job of copywriters is not only … Read more
PPC, also known as Pay-Per-Click is one of the most utilized tools in the digital world. Ads on such sites as Google, Amazon, or social media sites have successfully outrun the traditional media. Thanks to advanced algorithms, automated bid management is a cheaper and more direct option to reach your customers than buying an ad … Read more
Regardless of the reasons for starting a blog, at some point, you might start wondering whether the costs of running it would be manageable. And that’s entirely understandable – kicking off an endeavor without prior research may finally turn out a waste of time and money. How much do blogs cost, then? The shortest answer … Read more
Writing ad copy is a vital part of paid search ads, and ensuring quality in this step of the content production process also means better ranking on search engines. From the ad extensions to the call to action used, everything can have a distinct impact when ad writing. Beyond creating mere content, crafting effective marketing … Read more
There are several factors that marketers need to consider when developing PPC campaigns. From the target audience to the budget of the PPC campaign, different factors will impact campaign performance and ad planning. To help with the main aspects of this challenge and generate valuable insights, PPC professionals practice strategies called PPC intelligence. They can … Read more
There are specific cases where each plan should be used to effectively achieve new clients and re-engage customers that have already bought from the brand. From the communication on your social media platforms to the landing page for your website visitors, everything needs to be well-planned for an effective remarketing or retargeting campaign. If you … Read more
PPC (Pay-Per-Click) is an excellent way of presenting your goods and services to a broader audience. From such elementary things as putting your ad in the search engine, through social media platforms that offer a lot of additional traffic to your fan page, to even some auction-based online markets like Amazon – PPC is where … Read more
As an advertiser, your ultimate goal in running Google Ads campaigns is to drive meaningful actions from your target audience. These actions, known as conversions, represent the desired outcomes that align with your business objectives. Conversions can take various forms, such as website sign-ups, app downloads, phone calls, and purchases. Understanding how to track and … Read more