In 2020, the video game industry became a bigger moneymaker than the global movie and North American sports industries combined. The video game industry has skyrocketed in recent years because of various ways to play video games. And as developers are constantly launching new titles, video game marketers have to deal with ever-growing competition. However, … Read more
If you have been paying attention to how influencer marketing has evolved over the past few years, you may have noticed the results it can bring to your business. The thing is there’s not much you can learn if you only read about it without seeing real-life influencer marketing examples. You’d be surprised about what … Read more
What’s the primary goal of every business? The answer is simple: bringing results. And as you have landed here, you are probably wondering: Can I do anything to increase my conversion rate? How to turn usual visitors into paying customers? That’s exactly what we will discuss today. We will show that A/B testing can be … Read more
Through all these years, Steam stays as the ruling king and the go-to platform of gaming online stores. Launched in 2003, they are still the best platform, with the biggest library of PC games and a social hub for players. Valve has also created the Source game engine, throughout which they developed hit games like … Read more
Artificial Intelligence is part of our society, and it’s a no-brainer. Being present in virtually all technologies–your smartphone, smart TV, home appliances, laptop, software, and social media –it settles down in our lives rent-free. Not even with the most futuristic films do we think that this phenomenon would grow to such an extent. Algorithms and … Read more
One of the greatest challenges in content creation is writing content that attracts the public to your texts or other productions, such as videos and podcasts. This is important because we want to improve our web pages’ organic traffic by fulfilling users’ interests. The challenge gets bigger since not all types of content result in … Read more
When you hear about video games, you think of game developers, creators, directors, millions of players, gameplay, etc. But video games are more than that. This industry involves public relations as well, an exciting part that has equal value. PR professionals are a relevant part of the team inside any gaming studio. These experts are … Read more
Game promotion is a challenge, either on Youtube, Twitter, or other platforms. Each of these has its pros and cons, and to leverage each of them is a crucial move that every developer or channel owner should make. Twitch is a relatively new streaming platform used for gamers to promote different games or their own … Read more
These past two years have been a rollercoaster for all kinds of matters. So now that the world is recovering, staying up-to-date with the latest conferences is crucial. This is one of the fastest and enjoyable ways to learn something and find a new aim for your projects. Developer conferences are something that you can’t … Read more
Once upon a time, a typical gamer was perceived as a social outcast trying to find approval in the video gaming world. However, this stereotype was buried years ago. Today, music, sport, and cinema stars openly express their love for gaming. They often appear on streaming platforms and play video games, whereas eSport players participate … Read more