One of the greatest challenges in content creation is writing content that attracts the public to your texts or other productions, such as videos and podcasts. This is important because we want to improve our web pages’ organic traffic by fulfilling users’ interests. The challenge gets bigger since not all types of content result in … Read more
When you hear about video games, you think of game developers, creators, directors, millions of players, gameplay, etc. But video games are more than that. This industry involves public relations as well, an exciting part that has equal value. PR professionals are a relevant part of the team inside any gaming studio. These experts are … Read more
Game promotion is a challenge, either on Youtube, Twitter, or other platforms. Each of these has its pros and cons, and to leverage each of them is a crucial move that every developer or channel owner should make. Twitch is a relatively new streaming platform used for gamers to promote different games or their own … Read more
These past two years have been a rollercoaster for all kinds of matters. So now that the world is recovering, staying up-to-date with the latest conferences is crucial. This is one of the fastest and enjoyable ways to learn something and find a new aim for your projects. Developer conferences are something that you can’t … Read more
Once upon a time, a typical gamer was perceived as a social outcast trying to find approval in the video gaming world. However, this stereotype was buried years ago. Today, music, sport, and cinema stars openly express their love for gaming. They often appear on streaming platforms and play video games, whereas eSport players participate … Read more
Marketing a mobile game in the app stores is not an easy task. It involves a lot of factors, from your time and budget to the nature of your game. And let’s not forget about the complicated character of gamers, who decide, through ratings and game reviews in specialized media, which games rank high and … Read more
Twitch marketing has taken the gaming industry by storm. Live streaming is now one of the most preferred formats for audiences all over the world. You might know a couple of Twitch streamers with a good story, thousands of viewers, and a loyal audience. The majority of gaming brands are reaching an agreement with these … Read more
Mobile games are a relevant part of the future of video games. That’s why mobile game developers are working like never before to create revolutionary mobile games that will expand and change the industry forever. The future is right now! The mobile gaming industry has exploded during the last couple of years. Downloads have increased … Read more
Imagine what would happen if you managed to implement game elements into your business. According to numerous examples, implementing game design elements in non-gaming activities stimulates collaboration, makes everyday tasks more fun, and improves the user experience. Digital businesses all over the world are already implementing their own gamification strategy to keep users engaged while … Read more
The global online gambling market is expected to grow from $64.13 billion in 2020 to $72.02 billion in 2021. The numbers indicate not only the dynamic growth of the online casino business but also that it’s a highly competitive industry. And to reach the right audience before the ever-growing competition, online casinos should design a … Read more