Today, setting up a business is probably easier than ever. Even though this brings many advantages, it also translates into an astonishing number of competitors. Such a conjuncture creates critical business issues: How to gain the competitive edge? What would help me outperform competitors? Choosing the right strategies is not easy to do, yet it … Read more
Mobile devices account for more than half of web traffic worldwide. In the first quarter of 2021, mobile devices (excluding tablets) generated 54.8 percent of global website traffic. The constantly growing importance of mobile remodeled how websites are built and used. Today, web developers put major emphasis on providing a great experience for mobile users. … Read more
During its beginnings, gaming was perceived as a worthless time consumer. However, the market has quickly evolved into a billion-dollar business. Today, it is engaging one of the largest communities over the Internet. Currently, the gaming market creates immense marketing opportunities. Still, it is often neglected due to the stereotypical perception resulting from a lack … Read more
Due to the increasing competition, business professionals are constantly looking for new methods to fire their businesses into the global spotlight. However, even when introducing innovative marketing strategies, one has to build them on solid foundations. In 1996 Bill Gates wrote the essay “Content is King” – and the message flowing from the titular words … Read more
In 2020, the video gaming industry was estimated to be worth $159.3 Billion, which is a significant increase of 9.3% from 2019. These numbers prove that video games are taking the world by storm. One once mocked industry now successfully drives off prevalent stereotypes and becomes one of the most powerful markets globally. The industry’s … Read more
Becoming successful by selling products on a marketplace or any website depends on many factors, such as the quality of the images, the interface, and product descriptions. Effective product descriptions can result in effective sales. Regarding this, 87% of consumers rate product content extremely or very important when deciding to buy. Product descriptions give a … Read more
Users who click on PPC ads on Google are 50% more likely to purchase than those that come to the same website through organic results. However, they actually need to click on the ad to see your offer. That’s why having high click-through rates in terms of paid ads is so important. In this article, … Read more
Every website would love to appear in the top 1 spot in Google for search phrases with high volume. All of them dream of millions of visitors, thousands of prospects and sales, and a never-ending stream of income. It’s not that easy anymore. Top spots are occupied by websites with high domain authority that built … Read more
Missing a sale is something that every business owner knows well. It would even be insane to expect a 100% turn of marketing leads into conversions. Although these things happen, they could happen less often. According to a MarketingSherpa survey, 79% of marketing leads are never converted into paying customers. The same study shows that … Read more
On average, Google handles 3.8 million searches per minute. That’s 5.6 billion searches per day. When we had searched for those numbers, Google provided us with about 205,000,000 results in 1.27 seconds. Some of them were highly informative, whereas others failed to give us what we wanted. Those that managed to satisfy our needs have … Read more