Once upon a time, a typical gamer was perceived as a social outcast trying to find approval in the video gaming world. However, this stereotype was buried years ago. Today, music, sport, and cinema stars openly express their love for gaming. They often appear on streaming platforms and play video games, whereas eSport players participate … Read more
Marketing a mobile game in the app stores is not an easy task. It involves a lot of factors, from your time and budget to the nature of your game. And let’s not forget about the complicated character of gamers, who decide, through ratings and game reviews in specialized media, which games rank high and … Read more
Twitch marketing has taken the gaming industry by storm. Live streaming is now one of the most preferred formats for audiences all over the world. You might know a couple of Twitch streamers with a good story, thousands of viewers, and a loyal audience. The majority of gaming brands are reaching an agreement with these … Read more
Mobile games are a relevant part of the future of video games. That’s why mobile game developers are working like never before to create revolutionary mobile games that will expand and change the industry forever. The future is right now! The mobile gaming industry has exploded during the last couple of years. Downloads have increased … Read more
Imagine what would happen if you managed to implement game elements into your business. According to numerous examples, implementing game design elements in non-gaming activities stimulates collaboration, makes everyday tasks more fun, and improves the user experience. Digital businesses all over the world are already implementing their own gamification strategy to keep users engaged while … Read more
The global online gambling market is expected to grow from $64.13 billion in 2020 to $72.02 billion in 2021. The numbers indicate not only the dynamic growth of the online casino business but also that it’s a highly competitive industry. And to reach the right audience before the ever-growing competition, online casinos should design a … Read more
Understanding customer journey mapping gives you a durable, competitive advantage. Customers have more channels to interact with brands than ever. So, how do you ensure that they are getting a seamless customer experience in this noisy world? And more importantly, how do you ensure that they don’t skip you for another brand? Read also: Why … Read more
This is the most comprehensive guide on casino marketing you’ll find. Today, we are going to show you the best casino marketing practices that are genuinely working. Here’s a quick rundown of what we’ll discuss today: So, do you want to achieve next-level results with your online casino? Let’s get started. #1 Create a Functional … Read more
Beating the competition in Google is not an easy task. It requires a lot of effort (we are not going to lie to you) and building a good strategy. Such a strategy must contemplate beating in terms of revenue, numbers of clients, and effective conversions. To help you build this strategy, we have written this … Read more
Search Engine Optimization brings results. This has been proven over and over again for different companies regardless of the brand industry. Digital marketing is more than just having nice landing pages, creating content for social media profiles, and executing lead generation campaigns. Nonetheless, improving the SEO performance of a company is not a linear process: … Read more