Video Game PR [5 Tips and Agencies You Must Consider]

When you hear about video games, you think of game developers, creators, directors, millions of players, gameplay, etc. But video games are more than that. This industry involves public relations as well, an exciting part that has equal value.  PR professionals are a relevant part of the team inside any gaming studio. These experts are … Read more

Gamification Strategy – A Smart, Effective & Winning Strategy!

gamification strategy

Imagine what would happen if you managed to implement game elements into your business. According to numerous examples, implementing game design elements in non-gaming activities stimulates collaboration, makes everyday tasks more fun, and improves the user experience. Digital businesses all over the world are already implementing their own gamification strategy to keep users engaged while … Read more

What is Gaming Customer Journey Mapping – A Step-by-Step Guide to Create One

what is customer journey mapping

Understanding customer journey mapping gives you a durable, competitive advantage. Customers have more channels to interact with brands than ever. So, how do you ensure that they are getting a seamless customer experience in this noisy world? And more importantly, how do you ensure that they don’t skip you for another brand? Read also: Why … Read more