What Is a Sales Funnel, and How Does It Work?

what is a sales funnel

Missing a sale is something that every business owner knows well. It would even be insane to expect a 100% turn of marketing leads into conversions.  Although these things happen, they could happen less often.  According to a MarketingSherpa survey, 79% of marketing leads are never converted into paying customers.   The same study shows that … Read more

Sponsored Content vs Native Advertising – Big Differences, Great Results

If your ad placement strategy fails to create engagement, then your business will be long forgotten in a sea full of other alternatives. We all want our website to have visibility, but the digital marketing world is now more competitive than ever before. Consumers are constantly bombarded with ads by businesses. Naturally, we all want … Read more

How to Choose SEO Agency – 6 Things You Must Know

How to choose seo agency

Due to the overwhelming number of SEO agencies on the market, business owners can have a serious headache while choosing one. The truth is that no SEO agency is a perfect match for every business. Depending on goals and expectations, a poor choice for one brand may be a life-saver for somebody else. We’re trying … Read more

Does Page Speed Affect SEO? Avoid These Mistakes!

does page speed affect seo and what to avoid

First impressions matter. After taking care of your landing page design, it’s time to boost its loading time. Why? The importance of page speed was emphasized in 2010 and 2018 when Google announced it as a ranking factor for desktop searches and mobile searches, respectively. What is more, 53% of mobile site visitors leave the … Read more

Advergaming Examples – How Games can give you Sales?

advergaming examples

As numerous studies show, customers are tired of traditional advertising.  Therefore, marketers are looking for other ways to convince people to their products. Being aware of the rapid development of the gaming industry, well-known brands willingly partner with gaming companies.   How do successful brands promote their products through games? To explain this phenomenon and point … Read more

How to do Influencer Marketing: A Guide to Well-Planned Strategy

how to do influencer marketing

Do you ask friends for opinions before buying a particular product? Or maybe you’ve recently bought something due to friends’ recommendations?  We bet everybody does that. People are keener to spend their hard-earned money on something that is verified by a trusted source.  Today, nobody believes in radio or TV commercials. They have simply become … Read more