Missing a sale is something that every business owner knows well. It would even be insane to expect a 100% turn of marketing leads into conversions. Although these things happen, they could happen less often. According to a MarketingSherpa survey, 79% of marketing leads are never converted into paying customers. The same study shows that … Read more
If your ad placement strategy fails to create engagement, then your business will be long forgotten in a sea full of other alternatives. We all want our website to have visibility, but the digital marketing world is now more competitive than ever before. Consumers are constantly bombarded with ads by businesses. Naturally, we all want … Read more
On average, Google handles 3.8 million searches per minute. That’s 5.6 billion searches per day. When we had searched for those numbers, Google provided us with about 205,000,000 results in 1.27 seconds. Some of them were highly informative, whereas others failed to give us what we wanted. Those that managed to satisfy our needs have … Read more
Due to the overwhelming number of SEO agencies on the market, business owners can have a serious headache while choosing one. The truth is that no SEO agency is a perfect match for every business. Depending on goals and expectations, a poor choice for one brand may be a life-saver for somebody else. We’re trying … Read more
First impressions matter. After taking care of your landing page design, it’s time to boost its loading time. Why? The importance of page speed was emphasized in 2010 and 2018 when Google announced it as a ranking factor for desktop searches and mobile searches, respectively. What is more, 53% of mobile site visitors leave the … Read more
Have you ever ordered so many things that you weren’t exactly sure what was in the delivered package? Well, that’s the reason why our society is called a consumer society. Nowadays, we no longer shop on a daily basis – we shop a few times a day. And today, we are discussing how we make … Read more
Business owners have to be aware of the competition in virtually every field when starting a company. Many companies see it as the main enemy, but is it really the right approach? We think that a savvy business owner can make use of competitors to improve the standard of provided services and reach even more … Read more
Many businesses still wonder whether it’s worth having a company blog or not. Well, you have arrived on this page somehow. That means you may be one of them, right? To begin with, we’d like to say that having a business blog may be beneficial regardless of business size. And as you may already know, … Read more
As numerous studies show, customers are tired of traditional advertising. Therefore, marketers are looking for other ways to convince people to their products. Being aware of the rapid development of the gaming industry, well-known brands willingly partner with gaming companies. How do successful brands promote their products through games? To explain this phenomenon and point … Read more
Do you ask friends for opinions before buying a particular product? Or maybe you’ve recently bought something due to friends’ recommendations? We bet everybody does that. People are keener to spend their hard-earned money on something that is verified by a trusted source. Today, nobody believes in radio or TV commercials. They have simply become … Read more