Journalists, writers, copywriters, or other content creators often believe they are SEO experts because they follow some SEO rules and strategies. However, knowing some basics does not mean having enough SEO knowledge to analyze sites and build competent SEO strategies to improve the results in SERPs (Search Engine Results Pages). Digital marketing is not so … Read more
Social media networks are the forums of the present, inviting people to share their feelings and thoughts and gathering the best of our modern society. Even though it does not happen all the time on social media pages, they are still a good way of interacting with others and exchanging information about our interests, motivations, … Read more
Everyone trying to develop a business in this digital world knows how hard it can be. Besides advertisement, digital marketing, and a good SEO strategy, Influencer Marketing Campaigns are another critical factor that can help you stand out compared to your competitors. To build up a successful influencer marketing campaign, you must understand exactly what … Read more
Advertising runs across multiple platforms on the Internet. The most popular ones and those that bring the best results regarding click-through and conversion rates are Google Ads and Social Media Ads. Still, each of these approaches has its characteristics, pros, and cons, and you can use it to reach different objectives for your business. Still, … Read more
In the dynamic realm of digital marketing, staying abreast of the latest PPC trends is pivotal for businesses striving to maximize their online presence and drive conversions. Pay-per-click (PPC) advertising has become synonymous with the competitive landscape as businesses leverage strategic campaigns across various platforms to capture the attention of their target audience. As we … Read more
Google Ads campaigns are among the best ways to increase brand awareness and generate more revenue for your online business. But to see how much of a good investment your Google Ads account is, it is essential to calculate its ROI. Monitoring and analyzing this data is crucial for understanding the outcomes of your advertising … Read more
A Google Ads account gives you the opportunity to publicize your products and services on different platforms across the Google network. In this context, YouTube is the main video and streaming platform that displays ads while viewers watch their favorite influencers and content. Of course, promoting your brand on YouTube has a particular cost. How … Read more
In the dynamic realm of online advertising, understanding the nuances of metrics like Cost Per Mille (CPM) in Google Ads is paramount for advertisers and digital marketers alike. As businesses navigate the expansive landscape of Google Ads, delving into topics such as Average CPM, Ad Campaigns, and the intricacies of Cost Per Mille becomes crucial … Read more
If your ad placement strategy fails to create engagement, then your business will be long forgotten in a sea full of other alternatives. We all want our website to have visibility, but the digital marketing world is now more competitive than ever before. Consumers are constantly bombarded with ads by businesses. Naturally, we all want … Read more
In this digital age – digital marketing is everything. And – both Google’s and LinkedIn ads’ audiences are among the most sought-after in the whole advertising landscape. Comparing Google Ads and LinkedIn seems like an exciting idea that we would like to delve deeper into. We’ll discuss both LinkedIn and Google partner websites, the different … Read more