E-commerce is growing faster than ever, whether because of how people buy products and services today or due to reduced costs for most industries. You can use multiple strategies to make your ad spend seen by the users online, whether through search campaigns, smart shopping campaigns with creative assets, or any other.  Each campaign type … Read more

Nowadays, Performance Max and Local Campaigns are working together to provide the best Google Ads services for marketers and retailers eager to promote their products in a local context. PMax ensures a better performance regarding their campaigns across all the Google inventories and improves the general management of the assets, groups, bids, and other factors. … Read more

Performance Max campaigns for online stores are essential to an e-commerce marketing strategy. Compared to local campaigns, they make it possible to increase sales and achieve defined business goals effectively. And for anyone who got used to Google Ads in the past, setting it up should be a walk in the park.  However, the optimal … Read more

Since the launch of Performance Max campaigns, Google has been literally bending over backward to attract as many business users as possible by making Google Ads an accessible tool, even for beginners. However, when it comes to reporting in your Performance Max campaign, this is where Google falls short. The reporting section in Google Ads … Read more

Google Ads targeting allows you to reach your target audience at the right time and place. It’s a practice that is essential in attracting new customers and generating profit for the company. There are several ways and ready-made solutions on how to target ads in Google Ads, and it all depends on the marketing strategy … Read more

In the dynamic digital advertising landscape, the retirement of smart shopping campaigns marked a significant shift in Google Ads’ strategy. With the introduction of Performance Max (PMAX) campaigns, advertisers witnessed a paradigmatic transformation in campaign management and optimization.  As we navigate this evolution, it’s imperative to understand the features and benefits of PMAX campaigns and … Read more

In the present era, a substantial portion of overall sales is attributed to online transactions, facilitated either through direct website access or via advertising channels. According to Statista, in 2022, e-commerce represented nearly 19 percent of retail sales worldwide, and the website forecasts that in 2027, this percentage should rise to 25%. In this scenario, … Read more

The advertising world has been flipped on its head since digital advertising has come into play. Traditional marketing has never been as effective as the efforts of Google Ads campaigns. So, it’s understandable that it’s getting increasingly popular each day.  Getting more and more views and clicks became so easy that many industries created Google … Read more

Google Ads offers a variety of ways to promote your content, products, and services. Whether you’re running local campaigns to gather more clients or a global marketing strategy to increase brand awareness and lead generation, there’s always the right option for your needs. Among all the options provided, the Google Performance Max campaign is one … Read more