Fernando Vallone 
If your ad placement strategy fails to create engagement, then your business will be long forgotten in a sea full of other alternatives. We all want our website to have visibility, but the digital marketing world is now more competitive than ever before. Consumers are constantly bombarded with ads by businesses. Naturally, we all want … Read more
In the world of business, first impressions are crucial, especially during those pivotal moments when you’re engaging with a potential client. When hesitation lingers in the air and uncertainty looms, what can tip the scales in your favor? The answer lies in the art of storytelling – specifically, the art of crafting compelling case studies. … Read more
Today, 91% of millennials trust online reviews as much as friends and family. What’s more, influencer marketing generates 11 times as much return on investment (ROI) compared to traditional digital marketing methods. All that proves that social media influencers have already surpassed TV celebrities. However, to establish successful influencer marketing campaigns, both parties need to … Read more
Once upon a time, a typical gamer was perceived as a social outcast trying to find approval in the video gaming world. However, this stereotype was buried years ago. Today, music, sport, and cinema stars openly express their love for gaming. They often appear on streaming platforms and play video games, whereas eSport players participate … Read more
Marketing a mobile game in the app stores is not an easy task. It involves a lot of factors, from your time and budget to the nature of your game. And let’s not forget about the complicated character of gamers, who decide, through ratings and game reviews in specialized media, which games rank high and … Read more
Twitch marketing has taken the gaming industry by storm. Live streaming is now one of the most preferred formats for audiences all over the world. You might know a couple of Twitch streamers with a good story, thousands of viewers, and a loyal audience. The majority of gaming brands are reaching an agreement with these … Read more
Mobile games are a relevant part of the future of video games. That’s why mobile game developers are working like never before to create revolutionary mobile games that will expand and change the industry forever. The future is right now! The mobile gaming industry has exploded during the last couple of years. Downloads have increased … Read more
The global online gambling market is expected to grow from $64.13 billion in 2020 to $72.02 billion in 2021. The numbers indicate not only the dynamic growth of the online casino business but also that it’s a highly competitive industry. And to reach the right audience before the ever-growing competition, online casinos should design a … Read more
It is not a secret to anyone that YouTube marketing it’s a vital decision for businesses these days. As of 2021, YouTube users hit an uncanny mark of 2.3 billion. Besides, people can still watch YouTube videos without having a Google account, so the total number of individuals actively consuming video content is even bigger. … Read more
Today, setting up a business is probably easier than ever. Even though this brings many advantages, it also translates into an astonishing number of competitors. Such a conjuncture creates critical business issues: How to gain the competitive edge? What would help me outperform competitors? Choosing the right strategies is not easy to do, yet it … Read more