Rafał Pietraszek 
Professional services will do everything they can to attract clients. And, since we are constantly online, what’s a better way than putting an ad in Google and waiting for the clients to come around? But – it’s not the most efficient way of doing it. With Pay-Per-Click ads, for example, you have to constantly renew … Read more
Journalists, writers, copywriters, or other content creators often believe they are SEO experts because they follow some SEO rules and strategies. However, knowing some basics does not mean having enough SEO knowledge to analyze sites and build competent SEO strategies to improve the results in SERPs (Search Engine Results Pages). Digital marketing is not so … Read more
Everyone trying to develop a business in this digital world knows how hard it can be. Besides advertisement, digital marketing, and a good SEO strategy, Influencer Marketing Campaigns are another critical factor that can help you stand out compared to your competitors. To build up a successful influencer marketing campaign, you must understand exactly what … Read more
In the digital age, establishing a strong online presence is crucial for businesses of all sizes. With search engines like Google serving as the primary gateway for customers seeking information, it is imperative for companies to rank high in search engine results pages (SERPs). One of the most effective strategies to achieve this is by … Read more
Running an E-commerce store is not an easy task. It requires you to pour money into branding, content creation, social advertising, referral marketing, SEO, and SEM so you can become visible to online shoppers. Then, you need to invest in UI/UX and CRO strategies so you can give your users a great customer journey. However, … Read more
In online businesses, marketplaces, or stores, the click rate is one of the main aspects when it comes to convertibility and successful sales. Click rate represents the number of potential customers that are interested in purchasing your product or service. In this guide, we are going to address: Let’s take a look at the different … Read more
SEO is likely one of the most important aspects of helping you grow your business, at least in terms of recognition in the networks. Thanks to this, your website can rank higher in the search engine results pages or SERPs. In this guide, we’ll answer the question How Does SEO Help Your Business Grow? In … Read more
Do you ask friends for opinions or their experience with a particular product before buying it? Have you recently bought anything based on your friends’ recommendations? We bet you have — we are keener to spend our hard-earned money on something that is verified by a trusted source. People no longer believe in radio or … Read more
The days when we wanted to appeal just to Google and other search engines are over. Don’t get us wrong – SEO is and will continue to be, an important part of marketing efforts. But today, taking care of users’ comfort is more important than ever. Search engine users are looking for answers, quality content, … Read more
Being an entrepreneur is an ever-learning path on how to run a business. You could say that about any business industry, but starting out is usually the hardest. Keeping up to date with the latest trends, learning from industry leaders, or choosing the best startup – it’s not that obvious for aspiring entrepreneurs. Therefore, if … Read more