Rafał Pietraszek 
Creating successful email marketing campaigns is not easy at all. There are significant challenges that many marketers need to overcome to ensure the effectiveness of an email message. But how do we measure email effectiveness? Of course, some essential factors like having the emails delivered or achieving a good email open rate are extremely important. … Read more
Creating a new website is not an easy task. What’s more, this need is even more pressing when it comes to a small business or similar entrepreneurial endeavors. Beyond design and content, you need to adopt a good SEO strategy for a new website to be successful. SEO allows your website to rank higher in … Read more
Whether you’re a game developer or casino site owner, having a strong digital presence should be a key component of your inbound marketing strategy. Hence, implementing a fruitful SEO strategy is a surefire way to boost your website’s visibility, grow qualified organic traffic, and attract new customers. However, creating an SEO strategy and implementing it … Read more
Today, 90% of users are discovering new brands and products on YouTube. That provides immense possibilities for marketing activities, increasing the company’s revenue, and building brand authority. Want to know how to monetize your channel and leverage your YouTube career to another level? Well, who doesn’t? Today, we are going to reveal all the secrets … Read more
Have you ever wondered why your site stays so low in the Google rankings? Well, there are some solutions to change that! Tech/software companies are still growing, and with that comes the need for some excellent search engine optimization (SEO) results when it comes to Google algorithm. If you want to deliver your product to … Read more
First impressions matter. After taking care of your landing page design, it’s time to boost its loading time. Why? The importance of page speed was emphasized in 2010 and 2018 when Google announced it as a ranking factor for desktop searches and mobile searches, respectively. What is more, 53% of mobile site visitors leave the … Read more
Small businesses and startups play a crucial role in driving the global economy, accounting for a significant portion of economic activity in both Western and Eastern regions. Despite their importance, startups, which often have a limited operating history, face the challenge of effectively promoting their products and services to secure capital, attract new customers, and … Read more
User Acquisition, or UA, is an essential practice within any brand marketing strategy. You can reach many new users and early adopters for your product, app, game, or different product through this activity. User acquisition works through several strategies that your company can adopt to enhance the reach out of your project. User acquisition is … Read more
Everybody loves playing video games, and there are hundreds of titles being released every day, whether console or mobile games. With this comes the necessity of a good marketing strategy to make your game known among the competition. However, video game marketing is challenging, primarily due to the need to deliver the precise type of … Read more
SaaS (Software as a Service) is one of the most popular models ever created when it comes to the digital world. No one owns anything, and everyone just rents it out from the cloud. And – it works pretty well. However, the fierce competition and everchanging customer needs are making it harder and harder to … Read more