Stanek Marek 
Everybody loves playing video games, and there are hundreds of titles being released every day, whether console or mobile games. With this comes the necessity of a good marketing strategy to make your game known among the competition. However, video game marketing is challenging, primarily due to the need to deliver the precise type of … Read more
SaaS (Software as a Service) is one of the most popular models ever created when it comes to the digital world. No one owns anything, and everyone just rents it out from the cloud. And – it works pretty well. However, the fierce competition and everchanging customer needs are making it harder and harder to … Read more
There is a common misconception that devising strategies to attract potential customers is an effortless task. However, developing successful marketing initiatives involves thoughtful planning, deep understanding of target audiences, competitive analysis, and continuous adaptation to evolving market trends. For startup companies, the process is not different. Creating a solid startup marketing strategy takes time, but … Read more
Startups seem to be sprawling out from everywhere these days. And for a reason – people have the resources and ideas to finally show the world what they want to change and how they plan to go about it. But – getting a word out on the street can be problematic, especially for a company … Read more
There’s no doubt that we live in an era of digitalization. However, this doesn’t mean customers are fine with being treated as yet another number in a spreadsheet. Today, they are in demand of not only quality products but also memorable user experience. And as a business owner, your main goal is to meet their … Read more
In today’s interconnected world, influencers have become an integral part of our lives, akin to modern-day rockstars that symbolize our era. Their impact is so significant that an influencer’s recommendation alone can make or break a brand’s success. Many well-established and emerging brands now collaborate with influencers to promote their products and reach untapped markets, … Read more
Adapting to changes is not always easy, and the work of marketers requires it at every step – starting with changes in Google algorithms and ending with customer requirements. This may cause several issues and misunderstandings that usually translate into the functioning of the business. Today, we will help you deal with one of them … Read more
What’s the biggest problem of many great copywriters? Although they have exceptional writing skills, their informative content often reaches fewer readers than their competition. The reason behind that is the lack of search engine optimization. Nowadays, users are looking for answers to their questions. With that in mind, the job of copywriters is not only … Read more
Regardless of the reasons for starting a blog, at some point, you might start wondering whether the costs of running it would be manageable. And that’s entirely understandable – kicking off an endeavor without prior research may finally turn out a waste of time and money. How much do blogs cost, then? The shortest answer … Read more
If you’re running a small brand or business, creating a special startup marketing plan is like unlocking the door to growth. This plan can help you attract more customers, make more sales, and, of course, bring in more money. But let’s be real – building a great marketing campaign isn’t a walk in the park. … Read more