Stanek Marek 
What’s the primary goal of every business? The answer is simple: bringing results. And as you have landed here, you are probably wondering: Can I do anything to increase my conversion rate? How to turn usual visitors into paying customers? That’s exactly what we will discuss today. We will show that A/B testing can be … Read more
Through all these years, Steam stays as the ruling king and the go-to platform of gaming online stores. Launched in 2003, they are still the best platform, with the biggest library of PC games and a social hub for players. Valve has also created the Source game engine, throughout which they developed hit games like … Read more
Artificial Intelligence is part of our society, and it’s a no-brainer. Being present in virtually all technologies–your smartphone, smart TV, home appliances, laptop, software, and social media –it settles down in our lives rent-free. Not even with the most futuristic films do we think that this phenomenon would grow to such an extent. Algorithms and … Read more
One of the greatest challenges in content creation is writing content that attracts the public to your texts or other productions, such as videos and podcasts. This is important because we want to improve our web pages’ organic traffic by fulfilling users’ interests. The challenge gets bigger since not all types of content result in … Read more
When you hear about video games, you think of game developers, creators, directors, millions of players, gameplay, etc. But video games are more than that. This industry involves public relations as well, an exciting part that has equal value. PR professionals are a relevant part of the team inside any gaming studio. These experts are … Read more
Game promotion is a challenge, either on Youtube, Twitter, or other platforms. Each of these has its pros and cons, and to leverage each of them is a crucial move that every developer or channel owner should make. Twitch is a relatively new streaming platform used for gamers to promote different games or their own … Read more
These past two years have been a rollercoaster for all kinds of matters. So now that the world is recovering, staying up-to-date with the latest conferences is crucial. This is one of the fastest and enjoyable ways to learn something and find a new aim for your projects. Developer conferences are something that you can’t … Read more
Imagine what would happen if you managed to implement game elements into your business. According to numerous examples, implementing game design elements in non-gaming activities stimulates collaboration, makes everyday tasks more fun, and improves the user experience. Digital businesses all over the world are already implementing their own gamification strategy to keep users engaged while … Read more
Beating the competition in Google is not an easy task. It requires a lot of effort (we are not going to lie to you) and building a good strategy. Such a strategy must contemplate beating in terms of revenue, numbers of clients, and effective conversions. To help you build this strategy, we have written this … Read more
Search Engine Optimization brings results. This has been proven over and over again for different companies regardless of the brand industry. Digital marketing is more than just having nice landing pages, creating content for social media profiles, and executing lead generation campaigns. Nonetheless, improving the SEO performance of a company is not a linear process: … Read more