By 2022, eCommerce sales are predicted to account for 20% of global retail sales. That’s a massive jump from only 10% in 2017, showing a doubling in just five years. Becoming an increasingly important part of the consumer experience worldwide, eCommerce offers immense opportunities for business owners. However, many businesses struggle with taking advantage of … Read more
Nowadays, it’s difficult to find a major that isn’t working with an influencer to advertise its products or services. Influencer marketing campaigns have taken the toll as a great tool to reach new customers from social media while carried out by influencer marketing agencies. Influencer advertising is worth the investment whether you want to promote … Read more
Having a business blog is not optional these days. The competition is fierce and, guess what? – they are also targeting your ideal audience. As a company, we must definitely provide something more than just products and services. People are not just customers anymore: they also are users. Business blogging is not only about creating … Read more
Have you ever ordered so many things that you weren’t exactly sure what was in the delivered package? Well, that’s the reason why our society is called a consumer society. Nowadays, we no longer shop on a daily basis – we shop a few times a day. And today, we are discussing how we make … Read more
Nowadays, it is vital to establish trust around our business if we want to be one step ahead of the competition. Our potential customers and our existing customers are looking for more than just buying products and services. They want a voice to solve their concerns with honesty and efficiency. But to earn trust, we … Read more
Creating successful email marketing campaigns is not easy at all. There are significant challenges that many marketers need to overcome to ensure the effectiveness of an email message. But how do we measure email effectiveness? Of course, some essential factors like having the emails delivered or achieving a good email open rate are extremely important. … Read more
In the world of business, first impressions are crucial, especially during those pivotal moments when you’re engaging with a potential client. When hesitation lingers in the air and uncertainty looms, what can tip the scales in your favor? The answer lies in the art of storytelling – specifically, the art of crafting compelling case studies. … Read more
Small businesses and startups play a crucial role in driving the global economy, accounting for a significant portion of economic activity in both Western and Eastern regions. Despite their importance, startups, which often have a limited operating history, face the challenge of effectively promoting their products and services to secure capital, attract new customers, and … Read more
User Acquisition, or UA, is an essential practice within any brand marketing strategy. You can reach many new users and early adopters for your product, app, game, or different product through this activity. User acquisition works through several strategies that your company can adopt to enhance the reach out of your project. User acquisition is … Read more
Today, 91% of millennials trust online reviews as much as friends and family. What’s more, influencer marketing generates 11 times as much return on investment (ROI) compared to traditional digital marketing methods. All that proves that social media influencers have already surpassed TV celebrities. However, to establish successful influencer marketing campaigns, both parties need to … Read more