Articles for those who want to know more
There’s no doubt that we live in an era of digitalization. However, this doesn’t mean customers are fine with being treated as yet another number in a spreadsheet. Today, they are in demand of not only quality products but also memorable user experience. And as a business owner, your main goal is to meet their … Read more
Search Engine Optimization brings results. This has been proven over and over again for different companies regardless of the brand industry. Digital marketing is more than just having nice landing pages, creating content for social media profiles, and executing lead generation campaigns. Nonetheless, improving the SEO performance of a company is not a linear process: … Read more
Today, organic search drives more than 50 percent of all website traffic. That’s more than paid and social combined. What does it mean? Well, have a look at the screenshot below. More than half of visitors arrive at a certain website because they have found it in the “organic part” of search engine results. That’s … Read more
The path to Search Engine Optimization is paved with good intentions but not always useful information. Although most of this information addresses some essential points, just a few consider the basics of this practice. Here, it is fundamental to clear one point: even a small amount of SEO knowledge can make a big difference. Please, … Read more
Creating a new website is not an easy task. What’s more, this need is even more pressing when it comes to a small business or similar entrepreneurial endeavors. Beyond design and content, you need to adopt a good SEO strategy for a new website to be successful. SEO allows your website to rank higher in … Read more
Nowadays, Search Engine Optimization (SEO) is a crucial strategy that both small and big ventures must adopt to get higher sales. Thanks to SEO strategies, small businesses have an opportunity to compete directly with industry giants for a place on the first page of Google results. In this SEO strategy for a small business guide, … Read more
Search Engine Optimization (SEO) became a real thing in 2020 when the Covid-19 pandemic pushed most businesses to the Internet. Having your content as real estate in Google search results is more critical now than ever. However, with current trends, it is no longer search engine optimization. Now it’s more of a user optimization. How … Read more
According to Ahrefs’ study, almost 91% of web pages are invisible to search engines. Source: https://ahrefs.com/blog/why-seo-is-important It shows how important it is to have your website’s SEO on point. Here you have a step-by-step DIY SEO audit guide. After reading it, you will know: When do you need an SEO audit; How to do it … Read more
According to data from Backlinko.com, the number 1 search result achieves an organic CTR of 31,7%. Almost 1/3 of searchers will click the top result. It is 10x more likely to be clicked than a number 10 result. It means 10 times more traffic. High organic rankings are crucial for CTR. Moving up by 1 … Read more
Every website would love to appear in the top 1 spot in Google for search phrases with high volume. All of them dream of millions of visitors, thousands of prospects and sales, and a never-ending stream of income. It’s not that easy anymore. Top spots are occupied by websites with high domain authority that built … Read more