For many years, the segmentation of types of gamers stood between “hardcore” and “casuals.” The first one is the ones that lived the “past golden age” of gaming with their very hands and eyes. Meanwhile, casual gamers were the ones that had fun once in a while, or they just played a few popular titles, … Read more
The gaming industry has always been popular, but its market grew significantly during the lockdown. The year 2021 was a golden year for gaming developers. In terms of operating profit, Nintendo leads with $5.4 billion, while Sony is a close second with $2.63 billion. This is quite impressive, and such numbers result from several marketing … Read more
It is becoming increasingly common to see communities built around the gaming industry, as the love for video games can be seen in most social media channels. Millions of people contribute their content, like fan art, to build an engaged gaming community. This benefits all aspects of the video game world, including building relationships with … Read more
In 2020, the video game industry became a bigger moneymaker than the global movie and North American sports industries combined. The video game industry has skyrocketed in recent years because of various ways to play video games. And as developers are constantly launching new titles, video game marketers have to deal with ever-growing competition. However, … Read more
Through all these years, Steam stays as the ruling king and the go-to platform of gaming online stores. Launched in 2003, they are still the best platform, with the biggest library of PC games and a social hub for players. Valve has also created the Source game engine, throughout which they developed hit games like … Read more
Once upon a time, a typical gamer was perceived as a social outcast trying to find approval in the video gaming world. However, this stereotype was buried years ago. Today, music, sport, and cinema stars openly express their love for gaming. They often appear on streaming platforms and play video games, whereas eSport players participate … Read more
Marketing a mobile game in the app stores is not an easy task. It involves a lot of factors, from your time and budget to the nature of your game. And let’s not forget about the complicated character of gamers, who decide, through ratings and game reviews in specialized media, which games rank high and … Read more
Mobile games are a relevant part of the future of video games. That’s why mobile game developers are working like never before to create revolutionary mobile games that will expand and change the industry forever. The future is right now! The mobile gaming industry has exploded during the last couple of years. Downloads have increased … Read more
Imagine what would happen if you managed to implement game elements into your business. According to numerous examples, implementing game design elements in non-gaming activities stimulates collaboration, makes everyday tasks more fun, and improves the user experience. Digital businesses all over the world are already implementing their own gamification strategy to keep users engaged while … Read more
During its beginnings, gaming was perceived as a worthless time consumer. However, the market has quickly evolved into a billion-dollar business. Today, it is engaging one of the largest communities over the Internet. Currently, the gaming market creates immense marketing opportunities. Still, it is often neglected due to the stereotypical perception resulting from a lack … Read more