SaaS (Software as a Service) is one of the most popular models ever created when it comes to the digital world. No one owns anything, and everyone just rents it out from the cloud. And – it works pretty well. However, the fierce competition and everchanging customer needs are making it harder and harder to … Read more
There is a common misconception that devising strategies to attract potential customers is an effortless task. However, developing successful marketing initiatives involves thoughtful planning, deep understanding of target audiences, competitive analysis, and continuous adaptation to evolving market trends. For startup companies, the process is not different. Creating a solid startup marketing strategy takes time, but … Read more
Startups seem to be sprawling out from everywhere these days. And for a reason – people have the resources and ideas to finally show the world what they want to change and how they plan to go about it. But – getting a word out on the street can be problematic, especially for a company … Read more
When implementing a PPC campaign, there are multiple metrics used for measuring and evaluating whether strategies have been successful. One of the most relevant is ROAS, which indicates the money your business gets after investing in a particular advertising campaign. But how do you calculate ROAS? What exactly a good ROAS is? And even more … Read more
In today’s interconnected world, influencers have become an integral part of our lives, akin to modern-day rockstars that symbolize our era. Their impact is so significant that an influencer’s recommendation alone can make or break a brand’s success. Many well-established and emerging brands now collaborate with influencers to promote their products and reach untapped markets, … Read more
If you’re running a small brand or business, creating a special startup marketing plan is like unlocking the door to growth. This plan can help you attract more customers, make more sales, and, of course, bring in more money. But let’s be real – building a great marketing campaign isn’t a walk in the park. … Read more
Virtual assets, NFTs, cryptocurrencies, and the Metaverse are common topics in any chat about gaming and new virtual worlds. New technologies have allowed sponsors and artists to be part of this rising environment and show their pieces of artwork. But, if you’re starting in these territories, you already know that getting information can be a … Read more
When dealing with video game advertising, marketing professionals have to consider many different details. Each platform lives its own life, requiring different marketing solutions to reach its community. From Sony’s console games campaigns to King’s advertisement campaigns for their mobile games, the selected strategy is well-thought by dozens of professionals before launch. This is to … Read more
Pinterest is an online sharing visual search engine and social media platform created on January 10th, where you can create pins to spread content about yourself or your company. It was born as a place where people could find mainly DIY (Do it Yourself) ideas and new recipes, and now it has become a major … Read more
Influencers are one of the most popular ways to promote your brand. Their sales are off the roof, young people love them, and overall – they are a significant investment in the long run. But you have to watch out. There are many stories about influencers with paid subscribers, lots of shady activity, and just … Read more