Best Blog Examples for Business – Let’s Learn From the Best in the Industry

Having a business blog is not optional these days. The competition is fierce and, guess what? – they are also targeting your ideal audience. As a company, we must definitely provide something more than just products and services.

People are not just customers anymore: they also are users.  Business blogging is not only about creating weekly blog posts for the readers; it’s more about providing real value through great content that can actually be considered useful.

But how do we find the path to success? After all, it’s not easy to find inspiration out of nowhere.

Worry not – today, we will show you some of the best business blog examples out there so you can power up the authority of your website with the best blogging strategies when running your own blog.

After reading this article, you will know:

• Which are the best business blogs on the Internet;
• best blogging practices for your business;
• how to create content that works both ways (user-business).

READ ALSO: Why Have a Company Blog: 7 Fact-Based Reasons

Why is Having a Business Blog a Good Strategy For You?

It is safe to mention that having a successful blog is not something that can be done overnight. Blogging is not an easy task, but taking care of the content marketing strategy inside your site will definitely bring the results you are looking for. 

Business blogs are marketing tools ready to attract people interested in certain topics they find valuable and helpful. 

This, basically, is the definition of inbound marketing: creating content for your brand that will act as a giant magnet to different audiences. 

The results? More leads, more traffic, and, eventually, more sales.

Can a Blog Post Help Me Improve My Brands’ SEO?

Well, a single post won’t help you enough, but a well-crafted blog content strategy is one of the best things you can do to improve your ranking in search engines.

Every business owner needs to comprehend the real importance of search engine optimization in digital marketing campaigns.

Nonetheless, optimizing your blog is not only about coming out with interesting blog topics and that’s it. You need to have a team ready to provide you with good articles for the visitors in a way that can really help people.

SEO is necessary for all businesses across different industries, and business blogs are just a great example of organic, powerful on-page ranking. 

What Is a Good Blog Example to Take Inspiration From?

Let’s be totally honest – yes, we understand the importance of having a good blog design in order to give people valuable resources.

Nonetheless, the real goal of a blog strategy is to be one step ahead of our competitors. At the end of the day, we want our eCommerce or website to increase its conversion rate. 

Companies are constantly thinking of ways to increase their revenue, and yeah, marketers understand that having a blog is a great way to do this.

So, great examples of blogs would be sites where the content goes beyond just business topics or branding strategies.

Even though it’s clear that the final goal is to increase conversation, good blogs have a different approach to a customer that allows them to give unique content without asking for something in return. 

They apply the best practices to create a perfect balance between what people want and what the business needs.

This can be applied to basically any kind of content, such as:

• Food blog
• Lifestyle blog
• Fashion blog
• Company blog
• Fitness blog
• Personal finance blog
• Parenting blog
• Photography blog
• Tech blog
• Travel blog
• Personal blog

However, in this article, we’ll focus on very few sites that are especially helpful to us – GamerSEO.  Sites, that we visit on a regular basis to broaden our knowledge and take inspiration from as an SEO company.

So, let’s take a look at successful blog examples that are doing a great job so we can learn from their marketing tips and their success stories.

Neil Patel Blog – One of The Best Out There

Neil Patel is one of the most popular digital marketers and analytics Gurus in the industry. If you are interested in social media marketing, SEO, growth hacking, or other fields of digital marketing, then you have probably heard of him.

There’s a reason why people keep coming back to Neil Patel’s blog: his content approach is conversational and full of human touch.

But it’s not only his writing style that creates engagement with his audience. His articles are full of powerful insights, exceptional expertise, and a lot of nice features.

Needless to say, readers may find his blog’s articles interesting enough, thanks to the benefits they offer. 

But here’s the catch – Neil Patel has a magnificent product, an SEO tool called Ubersuggest. It has a free version and, of course, a paid one.

He provides ideas to the community and his clients on how to use Ubersuggest to improve their marketing efforts. It’s a useful resource that combines everything the user needs in just one place. 

So, who are the writers in Neil Patel’s blog? Himself. He claimed to write over 4294 blogs in ten years. He managed to organize his time in order to provide an amazing blogging experience that’s considered top in this market. 

Of course, he must have employees and professionals helping him from time to time, but the key to having such amazing articles is prioritizing content above everything else.

Eventually, the results will come – and they did! Nowadays, Ubersuggest is one of the best tools to invest your money in. 

Hubspot – Relevant Content and Success Stories in Just One Place

Nowadays, if you have an e-commerce or a digital business, you need a CRM platform to manage every aspect of your company.

It is crucial to automate all the processes related to customer relationships, content management, sales, and more.

Hubspot offers a solution for each one of these problems. Do you want lead generation features? Hubspot has it. Are you looking to implement data quality automation into your processes? Hubspot has a service for this. 

However, there was a problem noticed by Hubspot’s CEO and team members: their marketing approaches were not working.

Sending thousands of direct emails, making cold calls, and participating in traditional marketing campaigns was not giving the results they were expecting.

The solution?

An incredible blog designed to bring a more human language to the sales process. They knew that customer service is more than just wanting to sell something, and that’s it.

Take a look at the following screenshot:

In this article, they provide their readers with proactive sales strategies and useful advice. They answer many questions by delivering value in their blog posts.

On top of that, they also offer a free sales training plan. So, readers do not only get the latest news and nice content; they also receive even more than they were initially looking for.

This makes Hubspot’s blog great, no matter what your business is about. Obviously, at the end of the day, they make sure to turn readers into customers who buy their products with their credit card. 

It’s a win-win situation for both parties!

Moz Blog – The Kings of SEO

Search Engine Optimization is now bigger than ever before. We understand the importance of having a successful SEO campaign for your business to grow and expand.

Nonetheless, Moz understood this back in 2004. But one thing is claiming to know about SEO, and another thing is proving it.

That’s why they decided to create a blog full of outstanding SEO-related topics. Their contributors are experts in the field, and the topic variety of the articles is a pleasant surprise for most readers.

Naturally, keep in mind that Moz also has a premium tool considered one of the best in the whole industry. 

However, they managed to achieve something amazing: their blog posts are not only fun to read and cover a wide range of topics, but they also get a lot of interactions from their audience.

For instance, take a look at this screenshot:

Clearly, the article reviews the best ways to find good topics for your blog. 

The thing is that the article is written in a way that anyone reading it will feel the need to take part in the conversation.

Therefore, this happens:

Here, the user Chris says that increasing social media interactions and blog post shareability is a good solution when thinking about new blog topics.

Getting the readers to take action on your links is essential for businesses, but getting them to comment and interact in your blog is a significant achievement.

Of course, it takes years to build a reputation and achieve this, but once it’s done, the benefits are simply sensational.

Think with Google – The Greatest Search Engine of Them All Also Has a Blog!

When we think about Google, we imagine an absolute giant that doesn’t have the need to work hard to get to new people.

After all, when someone thinks of SEO or another type of marketing strategy, Google’s recognition is one of our ultimate goals. Better ranking means better conversion rates; it’s just simple maths.

Nonetheless, even companies at the level of Google find business blogs a magnificent tool to offer more than expected.

Reading an article in Think with Google’s blog feels like going directly to the main source of trustworthy, helpful information.

Besides, Think with Google allows users to download their articles directly from the website in PDF format. Almost no one offers this impressive feature, which is definitely more useful than a classic subscription box. 

So, what about their content? Readers can find information about consumer insights, future changes in digital marketing, interviews with prominent industry personalities, and many other topics related to the digital world.

They show how big brands implement workshops and other strategies to improve the bottom line of their businesses.

For instance, look at this screenshot:

The article was written by Brian Albert, Google’s managing director of agency and brand solutions. He truly seems to be a modern thought leader in the industry!

We know that video platforms are growing more and more every day, but readers want specific statistics about this matter.

Key takeaway: It’s not the copywriting or the kind of content being written here; it’s trustworthiness that delivers enormous value to the readers.

Dotloop – Real Estate Geniuses 

Now, let’s talk about a little bit of real estate. Selling a property is more than just posting photos online or having a list of its benefits so potential buyers can see them.

Having the lifestyle we want directly affects our mental health. We all want to give our family the life they deserve, so anything that can help us accomplish this will be well received.

That’s why Dotloop’s blog takes the real estate topic one step beyond. Helping agencies automate their processes is the key to providing high-quality customer service.

Dotloop offers a solution for agents and brokers while giving them the information needed to satisfy the real estate needs of their customers.

This example shows us that you don’t necessarily need to be related to the digital marketing world to have an amazing business blog!

Ryrob – SEO, Marketing & Blogging

Ryrob.com is a one-stop destination for entrepreneurs, bloggers, and anyone interested in building an online presence or growing their business. Ryan covers many topics, making it a versatile resource for a diverse audience, including marketers and SEO specialists, which is exactly what we’re looking for!

He specializes in quite a few areas; here are some of them:

• Content Marketing: Content is king in the digital age, and Ryan understands this better than most. His blog is packed with articles on content creation, SEO, email marketing, and social media strategies. Whether you’re a seasoned content marketer or just starting, you’re bound to find valuable insights to boost your online presence.
• Entrepreneurship: As an entrepreneur himself, Ryan offers a wealth of knowledge on starting and scaling a business. He shares personal anecdotes, success stories, and practical advice that can help budding entrepreneurs navigate the challenging terrain of the business world.
• Blogging: If you’re interested in becoming a successful blogger, ryrob.com is a goldmine of information. Ryan provides comprehensive guides on blog monetization, audience building, and the art of storytelling, ensuring that you have all the tools you need to thrive in the blogosphere.
• Side Hustles and Passive Income: In today’s gig economy, many people seek ways to supplement their income. Ryan explores various side hustle ideas and passive income streams, offering step-by-step instructions on getting started and making money outside your regular job.
• Personal Development: Beyond business and entrepreneurship, Ryan Robinson places significant emphasis on personal development. His blog website is a source of motivation and self-improvement advice, helping readers achieve their goals and live fulfilling lives.

Copyblogger: Content Marketing Excellence

Since 2006, Copyblogger has been a trusted resource for marketers, writers, and entrepreneurs looking to master the art of crafting compelling and effective online content. In this article, we’ll delve into what makes https://copyblogger.com/blog/ so special and why it continues to be a go-to destination for those seeking to excel in the realm of content marketing.

• A Legacy of Expertise: At the heart of success lies a team of seasoned experts in the fields of copywriting, content marketing, and digital entrepreneurship. The brainchild of Brian Clark, the platform has benefited from his wealth of knowledge and experience. Over the years, Copyblogger.com has brought together an impressive roster of contributors who share their insights, best practices, and strategies for success.
• The Content Marketing Blog: The cornerstone of Copyblogger.com is its renowned blog, which serves as a treasure trove of invaluable content marketing advice. The blog covers a wide range of topics, from copywriting techniques and email marketing tips to SEO strategies and social media insights. Whether you’re a novice or a seasoned marketer, you’ll find articles that cater to your level of expertise.

The content is not only informative but also well-crafted, setting an example for aspiring writers and content creators. Copyblogger.com practices what it preaches, demonstrating the power of engaging and effective content through its own articles.

• The Copywriting and Content Marketing Courses: Beyond its free blog content, Copyblogger.com offers premium courses that delve deeper into the world of copywriting and content marketing. These courses are designed to provide actionable insights and step-by-step guidance, making them suitable for professionals looking to sharpen their skills.

One of the flagship courses, “Copywriting Mastery,” provides a comprehensive education on the art of persuasive writing. It covers everything from creating headlines that grab attention to structuring compelling sales copy. The courses are not only educational but also interactive, allowing learners to put their newfound knowledge into practice.

CMI Blog – Unleash Your Content Marketing Potential

The Content Marketing Institute Blog covers an extensive range of topics within the content marketing spectrum. Whether you’re a beginner looking to understand the basics or an experienced marketer seeking advanced strategies, you’ll find content tailored to your needs. Some of the key areas covered include:

• Content Strategy: Learn how to create a cohesive and effective content strategy that aligns with your business goals.
• Content Creation: Explore tips and techniques for crafting engaging and valuable content that resonates with your audience.
• Content Distribution: Discover the best practices for sharing your content across various platforms and reaching your target audience effectively.
• SEO and Analytics: To stay updated with the latest SEO trends and learn how to measure the impact of your content marketing efforts.
• Content Promotion: Get insights into promoting your content through social media, email marketing, and other channels.
• Storytelling: To understand the power of storytelling in content marketing and how it can drive audience engagement.

We often visit CMI Blog, since it’s a roadmap to content marketing success. By visiting this blog regularly, you’ll not only stay informed but also gain the knowledge and inspiration needed to excel in the ever-evolving world of content marketing.

Search Engine Journal – Navigating the Digital Landscape

Founded in 2003, Search Engine Journal has a history of providing reliable, up-to-date  information on all facets of digital marketing. Its longevity and commitment to quality content have made it a trusted resource for professionals and novices alike. The publication has been a witness to the transformative shifts in the digital landscape, and it has evolved alongside the industry to continue serving its readers effectively, including us.

It encompasses a wide range of digital marketing topics, ensuring that its readers receive comprehensive insights into the digital marketing spectrum. It’s a great source of inspiration for us, especially if we want to educate readers in our articles. Key areas covered include:

• SEO and SEM: From Google algorithm changes, SEO best practices, effective strategies or paid search campaigns – you’ll learn the latest trends here.
• Content Marketing: Learn how to create compelling content that not only engages your audience but also ranks well in search results.
• Social Media: Gain insights into social media marketing, advertising, and strategies for boosting your brand’s online presence.
• Digital Advertising: Explore the intricacies of online advertising, including PPC, display ads, and programmatic advertising.
• Analytics and Data: Understand how to harness data and analytics tools to make informed marketing decisions.

RoyalCDKeys – Gaming Content at Its Finest

The gaming industry is growing faster than ever before. We know it, and you know it –    after all, that’s why you are here at GamerSEO.

RoyalCDKeys is just one of the many professional online stores that sell game and software keys. 

But there’s something different about them that actually caught our attention: their fantastic gaming blog.

Gamers don’t just want to buy games or software and that’s it. They want information, guides, and news. 

However, the fierce competition created the need to offer more than just a good and efficient trading platform.

The solution for this issue was, of course, creating incredibly useful, optimized, and trending blog posts related to users’ interests.

Imagine a gamer looking for a similar game to Mass Effect. The gamer doesn’t really want to buy anything; he’s just looking for good data.

Thanks to the inbound marketing efforts inside the RoyalCDKeys blog, he found the information he was actually looking for.

But, the content inside their blog is not created randomly. Identifying this specific reader’s intentions is what allows them to make part of a perfectly crafted funnel.

He is interested in a similar game to Mass Effect, so he needs to buy it to actually play it.

Therefore, RoyalCDKeys continues to drive him deeper into the funnel with quality, interesting, and helpful articles describing various games that satisfy his needs.

At the end of the funnel, he will have the option to buy his chosen game inside the website directly. It’s all part of a plan designed to increase conversion levels while offering incredibly valuable content that covers users’ intent.

GamerSEO – We Are More Than Just a Regular Agency

We couldn’t let ourselves out of this list. Either way, you are already reading one of our blog articles, aren’t you?

GamerSEO is a creative production house ready to help companies in the gaming industry increase their conversion rate, get more traffic, and improve user acquisition metrics.

How do we do this, you ask? First of all, we understand gaming companies’ needs to become their personal video game marketing genie.

During the development plan of our marketing strategy, we do more than just keyword research. 

Nonetheless, how do we differentiate ourselves from other agencies? That’s right: creating engaging content for our audience. 

Even though we understand that, as a company, it is essential to generate leads, we also comprehend that offering high-quality articles to our readers will benefit us both.

There’s a lot of information that could be useful for you inside our blog. You can also give us your email address and receive SEO tips directly into your inbox. 

We value our readers’ privacy, needs, and interests, even if they don’t have the slightest intention of turning into customers.

Conclusions and Final Thoughts

Now that you know what a good business blog should look like, there’s nothing that can stop you.

Keep in mind that successful blogs are two-way: they must be useful for your readers and useful for your brand. Finding this balance is not an easy task, but you will achieve it sooner than you imagine with the right tools.

Last but not least, if you want to start a business blog from scratch, you can always count on us. Just contact us and let us create magnificent content to power up your inbound marketing strategy and get it to the next level.

So, what’s your secret to blogging success? Which practices have perfectly worked for you? Leave a comment so we can all help each other and improve our strategies!

READ ALSO: How Much Do Blogs Cost: Avoid Spending Too Much

Blog Examples FAQ

Are Blogs Useful in Professional Communications?

Totally. Blogging is an excellent way to improve your communication skills. If we want to get to our target audience, we need to know how to write and communicate our ideas properly.

How Do I Promote my Business Through Blogging?

Know your purpose, understand your audience and write genuinely helpful content. Don’t forget to include call-to-actions!

What Is The Best Blog Platform?

The top 3 blogging platforms are WordPress, Wix, and Squarespace. There are other options out there, so don’t forget to do your own research in order to find the best alternative for you. 

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