The marketing world requires efficiency and reach to convert leads into customers. The Performance Max is Google’s solution to a common challenge: managing multiple campaigns across different platforms. So, what’s the real-world advantage of using Performance Max? This type of campaign is a one-stop-shop. Businesses can use Performance Max to cover all these platforms with … Read more
Everybody loves playing video games, and there are hundreds of titles being released every day, whether console or mobile games. With this comes the necessity of a good marketing strategy to make your game known among the competition. However, video game marketing is challenging, primarily due to the need to deliver the precise type of … Read more
SaaS (Software as a Service) is one of the most popular models ever created when it comes to the digital world. No one owns anything, and everyone just rents it out from the cloud. And – it works pretty well. However, the fierce competition and everchanging customer needs are making it harder and harder to … Read more
There is a common misconception that devising strategies to attract potential customers is an effortless task. However, developing successful marketing initiatives involves thoughtful planning, deep understanding of target audiences, competitive analysis, and continuous adaptation to evolving market trends. For startup companies, the process is not different. Creating a solid startup marketing strategy takes time, but … Read more
Google Ads has been one of the world’s most popular PPC advertising services. So, it does not surprise anyone that more and more people are becoming interested in what it is all about and how they can optimize their business with this platform. But, as with all things, some issues arrive at the scene. For … Read more
Pay-per-click (PPC) advertising has revolutionized how businesses connect with their target audiences. It’s not just about visibility, it’s about ensuring that every dollar spent has a purpose and potential for return. As businesses invest in PPC, particularly on platforms like Google Ads, understanding the metrics that gauge success becomes paramount. One such metric is “impressions.” … Read more
Startups seem to be sprawling out from everywhere these days. And for a reason – people have the resources and ideas to finally show the world what they want to change and how they plan to go about it. But – getting a word out on the street can be problematic, especially for a company … Read more
You can be sure of two things if you are running a business these days. One – if it’s small, some big player will want to buy you out in a matter of years. And two – you just have to put out Google Ads. And there is a reason for that. For starters, just … Read more
There’s no doubt that we live in an era of digitalization. However, this doesn’t mean customers are fine with being treated as yet another number in a spreadsheet. Today, they are in demand of not only quality products but also memorable user experience. And as a business owner, your main goal is to meet their … Read more
When implementing a PPC campaign, there are multiple metrics used for measuring and evaluating whether strategies have been successful. One of the most relevant is ROAS, which indicates the money your business gets after investing in a particular advertising campaign. But how do you calculate ROAS? What exactly a good ROAS is? And even more … Read more