Google is the most popular browser in the world, allowing you to find virtually anything, anywhere, in a matter of seconds. Thus, it is no surprise that advertisers are looking more and more kindly towards this way of selling their products online. In most cases, they use Google Ads, a particular Google service designed to … Read more

Aren’t your campaigns driving conversions or traffic to your website? Do you feel like wasting your money on Google Ads? If you don’t use keywords properly, your ads might not show up when or where you want them to. They could end up in unrelated searches or not appear at all. We created this all-encompassing … Read more

There is one thing that people never seem to get enough of when it comes to Google Ads – conversions! In this article, we will go over the difference between All conversions and conversions in Google Ads. Every conversion can benefit your business, but tracking conversions and seeing where they come from may elevate your … Read more

Google Ads is probably the first thing you should think about if you’re trying to grow your business. It’s still getting a lot of clicks, even though the social media marketing is right around the corner. But, you need to also be able to actually find out whether or not your actions are actually bringing … Read more

The line between online and offline sales funnels is increasingly blurred in the digital age. Businesses that leverage both spheres stand to gain a competitive edge, mainly through the strategic use of Google Ads. This comprehensive guide dives deep into the realm of Google Ads offline conversions, offering a step-by-step approach to tracking, importing, and … Read more

Let’s immerse ourselves in the secrets of Shopify and Google Ads and how both platforms can work together to pull off the best of products and ads through the right conversion tracking setup. In the subsequent lines, you’ll learn how to set up Google Ads conversion tracking in Shopify in the easiest way possible to … Read more

Conversion tracking and other metrics are a vital part of any website running ad campaigns or any kind of marketing effort. One of the best ways to track these numbers and statistics is through Google Analytics.  It is mainly connected to Google Ads and other tools from the company, but it can also be used … Read more

In digital advertising, tracking conversions is the cornerstone of success. Understanding how your Google Ads campaigns perform hinges on your ability to measure conversions effectively. At the heart of this process lies the elusive Google Ads conversion ID. In this comprehensive, we’ll walk you through the steps to find your conversion ID precisely and clearly. … Read more

Navigating the world of Google Ads, formerly known as Google Adwords, is essential for businesses aiming to enhance their online presence. Understanding the costs and how Google Ads works is crucial when planning to run Google Ads campaigns. The ad spend in Google Ads varies based on several factors, including ad rank, the competitiveness of … Read more

Having an agency to manage your Google Ads campaign and marketing efforts is not something new, and as PPC grows globally, this is becoming even more common. Google Ads management services go from simple tasks to more complex ones, like managing entire Google Ads accounts and their business needs. Most people don’t even consider that … Read more