Google Ads is an indispensable platform for businesses wanting to increase brand awareness and attract more potential customers. You can use several marketing campaign tools and types, with each ad group presenting different characteristics. If you’re a local business or a company managing phone calls daily, Google implemented the perfect ad extension for your needs. … Read more
If you’ve already used a trading platform like Binance and checked the online trading system, you’ve noticed hundreds of numbers, graphs, and more. One of these graphs is a sell wall. But what does this concept mean? What Is a Sell Wall? Today’s article addresses this relevant brick in the general trading wall. What Is … Read more
SEO – Search Engine Optimization – is a great way of making your website visible in the wide interwebs. But – it’s an art of balance. Some things need to be taken care of more than others, and vice versa. In this article, we will go through the most pressing issues of our times – … Read more
When diving into the world of SEO, it’s crucial to tread carefully and avoid stumbling into pitfalls that could harm your website’s reputation. Instead of playing the trial and error game, a smart move is to pick up lessons from others who’ve been there, done that. That’s why we’ve put together an article highlighting some … Read more
Google Ads image extensions are one of the latest updates to the paid advertisement platform and bring even more possibilities when creating ad groups or adding relevant images to previously text ads. These relevant visuals have a huge potential to help your search campaigns achieve a new level of interaction and generate more metrics for … Read more
Professional services will do everything they can to attract clients. And, since we are constantly online, what’s a better way than putting an ad in Google and waiting for the clients to come around? But – it’s not the most efficient way of doing it. With Pay-Per-Click ads, for example, you have to constantly renew … Read more
Journalists, writers, copywriters, or other content creators often believe they are SEO experts because they follow some SEO rules and strategies. However, knowing some basics does not mean having enough SEO knowledge to analyze sites and build competent SEO strategies to improve the results in SERPs (Search Engine Results Pages). Digital marketing is not so … Read more
Social media networks are the forums of the present, inviting people to share their feelings and thoughts and gathering the best of our modern society. Even though it does not happen all the time on social media pages, they are still a good way of interacting with others and exchanging information about our interests, motivations, … Read more
Everyone trying to develop a business in this digital world knows how hard it can be. Besides advertisement, digital marketing, and a good SEO strategy, Influencer Marketing Campaigns are another critical factor that can help you stand out compared to your competitors. To build up a successful influencer marketing campaign, you must understand exactly what … Read more
Advertising runs across multiple platforms on the Internet. The most popular ones and those that bring the best results regarding click-through and conversion rates are Google Ads and Social Media Ads. Still, each of these approaches has its characteristics, pros, and cons, and you can use it to reach different objectives for your business. Still, … Read more